Supervisor, Commerce Operations - Multi Retailer
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Supervisor, Commerce Operations - Multi Retailer
Position Summary
The Supervisor, Commerce Operations is responsible for day-to-day digital shelf stewardship AND commercial performance support across a portfolio of retail partners including Target, Kroger, Sam's Club, and mid-to-long-tail retailers (Food, Drug, DIY). This role serves as the operational backbone for our CPG clients, ensuring product content is accurate, compliant, and discoverable while also providing trading intelligence, competitive monitoring, and structured client reporting with clear recommendations.
This is a client-facing role. The Manager delivers monthly reporting meetings, triages platform alerts, executes approved optimisations and provides proactive recommendations that improve digital shelf health, commercial performance, and retailer readiness. They operate VML Commerce dashboards, retailer native portals, Profitero as primary tools, translating automated data into actionable insight for clients’ Omni-marketing and Sales teams.
The ideal candidate combines digital shelf operations experience with commercial acumen: comfortable discussing content compliance and category share trends in the same client meeting.
Key Responsibilities
Digital Shelf Operations & Content Stewardship
Own operational health of the digital shelf across Target, Kroger, Sam's Club, and assigned mid-tail retailers
Execute product content updates
Submit and maintain content through retailer portals, Salsify, and syndication platforms
Verify syndication outcomes and monitor publication status
Validate product data accuracy, taxonomy, and retailer-specific requirements prior to publication
Implement pre-syndication readiness checklist
Content Monitoring, Alert Triage & Quality Assurance
Assess alert severity, identify root cause (retailer overwrite vs. syndication failure vs. data quality issue), and route to appropriate owner with recommended action
Perform manual PDP audits for retailers not covered by Profitero (Food, Drug, DIY) on monthly cadence
Monitor content contribution scores, retailer compliance scorecards, and publication health
Escalate systemic issues and recurring patterns for structural resolution
Commercial Performance Support & Trading Intelligence
Prepare and deliver monthly competitive pricing snapshots for Tier 3-5 retailers using syndicated data (Nielsen, Circana, 84.51°)
Maintain quarterly category share tracking: is client gaining or losing vs. competition at total category level
Flag new entrant detections, delistings, and major competitive price shifts within 1 week of occurrence
Support line review preparation and QBR data pulls for Target and Kroger Sales teams
Client Reporting & Insight Delivery
Deliver monthly structured reporting meetings to Omni-marketing and Sales teams for assigned retailers
Reports include: content health scorecard, search visibility trends, competitive positioning, and trading metrics — each with written "so what" and recommended actions
Execute approved content changes resulting from search/keyword recommendations (title rewrites, bullet updates, image swaps) and brief the creative agency
Pre-campaign retail-readiness verification: confirm products are content-complete and compliant before media spend activates