About Ruggable

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California, with an extraordinary track record of high, profitable growth. We pride ourselves on an extremely loyal customer base and a talented team of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep readinReporting to the Director of Social, the Senior Community Strategist is a seasoned leader who operates independently with minimal oversight. Serving as both the daily voice of Ruggable across our social channels—including Pinterest and Reddit—and the strategist who shapes how the brand listens to, responds to, and learns from its community, you will own day-to-day community management and community-facing strategy across channels, steer Pinterest strategy and editorial direction, and serve as our lead Reddit authority by steering editorial participation, executing strategies, and turning community conversation into voice-of-customer insights that inform social, product, and CX decisions.

What You'll Do

Community Management Response Strategy and Execution (All Channels)

Serve as the daily responder across Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, and Reddit; engage with comments, DMs, mentions, and tags in Ruggable's voice
Own day-to-day community management strategy: set priorities, drive consistent response quality, and maintain confidence in brand voice across platforms
Monitor sentiment, flag emerging issues, and escalate sensitive situations quickly and appropriately
Partner with CX to ensure customer questions and concerns are resolved and routed, with CX leading with a point of view on how to resolve issues while this role serves as the voice of the brand to shape those responses collaboratively, ensuring community responses align with support policies
Proactively engage with creators, customers, and relevant conversations to grow the community beyond our own posts
Define and maintain response standards, escalation paths, and community playbooks in partnership with CX and Social leadership
Proactively build relationships with core community members and key brand advocates across key platforms
Identify, evaluate, and recommend new online communities, niche spaces, and emerging social platforms for Ruggable to actively engage in
Regularly share audience feedback with key stakeholders, demonstrating the ability to distinguish between throwaway comments and real strategic opportunities for the brand

Reddit Leadership - Engagement, Community Building & Editorial

Lead and execute Ruggable’s end-to-end Reddit presence and organic publishing strategy, leveraging deep platform expertise to drive brand affinity, establish community trust, and optimize content for LLMs and AI search discovery
Steer Reddit editorial strategy as a core workstream, defining participation frameworks, hosting AMAs, managing subreddit relationships, and leading proactive community-led storytelling beyond basic monitoring
Turn Reddit conversations and brand discussions into actionable VOC themes and strategic content opportunities for Social, Product, and CX teams