# CRO Manager – Growth & Conversion Optimization at Trafilea

> Remote · Brazil · Manager · Other · open. Source: https://alderhq.app/jobs/recruitee%3Atrafilea%3A2110764 (read 2026-11-10).

## Facts (observed)

- Company: [Trafilea](https://alderhq.app/companies/trafilea)
- Location text: Remote, São Paulo, Brazil
- Where it can be done from (inferred): Remote · Brazil (evidence: "Remote role open worldwide")
- Posted: 2025-11-14 (361 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-07
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://trafilea.recruitee.com/o/cro-manager-growth-conversion-optimization

## Pay and sponsorship

- Posted pay: not posted

## Description (the employer's text)

### About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

### Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

### Job Responsibilities

At Trafilea, CRO isn’t about running more tests. It’s about finding the right problems to solve and turning customer behavior into measurable growth.

We’re looking for a CRO Manager to own our experimentation process end-to-end—from identifying conversion leaks and building data-grounded hypotheses to prioritizing tests, analyzing results, and turning learnings into business decisions.

You’ll become a key CRO reference across Growth, Acquisition, Product, Creative, and Data, challenging assumptions and ensuring we focus experimentation where it can create the greatest impact.

Own the end-to-end CRO process: problem identification → hypothesis → prioritization → execution → analysis.

Detect conversion leaks across the full funnel (landing pages, PDPs, checkout, quizzes, pricing, messaging).

Build data-grounded hypotheses (quant + qualitative), prioritized by business impact, not ease of implementation.

Be the CRO reference point across Growth, Acquisition, Product, Creative, and Data — leading discussions without owning all execution.

Partner cross-functionally: align with Acquisition/Creative on messaging, and with Product/CRO execution to turn hypotheses into tests.

Uphold testing rigor: clean setups, correct KPIs, proper segmentation, reliable conclusions, and a high-quality (not high-volume) backlog.

Standardize documentation: hypothesis, expected outcome, learnings, next actions — and push back on low-impact tests.

Drive data-informed decisions, connecting CRO learnings to revenue, acquisition efficiency, and retention, even with incomplete data.

Evangelize CRO culture, raising experimentation maturity across teams and fostering fast learning and ownership.

### Requirements

4–6+ years in CRO, experimentation, growth, or performance-driven roles.

2+ years of experience leading team

Experience in high-volume, fast-paced eCommerce or DTC businesses.

Proven ability to diagnose funnel problems and define strong, data-grounded hypotheses.

Proven ability to prioritize initiatives based on business impact.

Comfortable working beyond pure CRO tools — funnels, acquisition context, and creative logic.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/recruitee%3Atrafilea%3A2110764 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.