# Chief Marketing Officer - new startup (healthcare) at Red Sky > Remote · Poland · Director+ · Other · open. Source: https://alderhq.app/jobs/recruitee%3Aredsky%3A2776215 (read 2026-11-10). ## Facts (observed) - Company: [Red Sky](https://alderhq.app/companies/red-sky) - Location text: Warszawa, Mazowieckie, Poland - Where it can be done from (inferred): Remote · Poland (evidence: "Location: Warszawa, Mazowieckie, Poland") - Posted: 2026-10-08 (33 days ago) - First seen by alder: 2026-11-07 · last verified: 2026-11-07 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://redsky.recruitee.com/o/chief-marketing-officer-new-startup-healthcare ## Pay and sponsorship - Posted pay: not posted - Market band for similar posted roles (Warsaw, n 11): p25 €57k, median €68k, p75 €85k ## Description (the employer's text) Location: Remote / Poland / EU Stage: Early-stage / company building Product: Online clinic for cardio-metabolic health ### About us We are building a new online health clinic focused on cardio-metabolic health, one of the most important and underserved areas in modern medicine. We treat patients with diabetes, obesity, hypertension, cardiovascular disease, insulin resistance and related conditions, covering prevention, diagnostics, lifestyle change, long-term care and patient engagement. Our approach is holistic: one source of knowledge about each patient's health, with doctors of different specializations treating the patient in a coordinated way. We are starting from zero and looking for a CMO to design and drive our growth engine from day one. This is not a role for someone who only manages agencies or coordinates campaigns. We are looking for a builder, growth leader and hands-on marketer who knows how to turn insights, data, medical credibility and strong positioning into measurable traction. You will join at an early stage and help shape how the company enters the market, builds trust, educates patients, and grows across digital channels. The ideal person combines strategic thinking with hands-on execution, understands performance marketing and brand building, and is ready to operate in a highly regulated, high-impact healthcare environment. ### What you’ll do As CMO, you'll shape the company's vision, growth engine, and market presence from day one. You'll combine strategic leadership with hands-on execution, turning data, creativity and experimentation into measurable business results. Your responsibilities will include: Co-creating the company, product and go-to-market strategy together with the founding team and medical leadership Defining the brand positioning, communication strategy and market narrative for an online, coordinated, multi-specialty cardio-metabolic clinic Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion (first consultation), retention and patient engagement Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk and metabolic health Building credibility through expert-led content, medical authorities, partnerships and PR activities Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing Working closely with medical, product, sales and operations teams to align marketing with the patient experience and patient needs Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships Managing external partners, agencies, creators, experts and media relationships when needed Ensuring that all marketing activities comply with healthcare advertising, data protection and medical communication standards in Poland and the EU. ### What we’re looking for At least 8+ years in marketing, including 3+ years in a senior leadership role (Head of Marketing, VP, CMO or equivalent) with a track record of building and scaling growth in a startup, Experience owning a marketing budget and being accountable for revenue-linked targets, Strong full-funnel and performance marketing background, with the credibility to run channels hands-on when needed, Ability to build brand and positioning for complex, expert-driven or trust-based products, Data-driven decision-making: comfort with CAC, LTV, ROI, retention and churn, and with analytics and attribution tooling (GA4, GTM, Looker Studio, BigQuery or similar), Experience with CRM, marketing automation and lifecycle communication, Experience recruiting, leading and developing a marketing team and managing agencies, Ability to work with founders, investors and senior stakeholders, and to represent the company externally, Comfort building from zero in a high-ambiguity, regulated environment, Strong content and messaging skills - you know how to turn complex topics into simple, credible and compelling communication, Readiness to build from scratch, operate with high ownership and combine strategy with hands-on execution, Ability to work in a fast-paced, early-stage environment with limited structure and high ambiguity, Fluent Polish and English, both spoken and written. ### Strong plus Experience in healthtech, healthcare, wellness, medtech, digital health or patient-facing healthcare products, Understanding of cardio-metabolic health areas such as obesity, diabetes, hypertension, cardiovascular risk, prevention or lifestyle medicine, Knowledge of the Polish healthcare, wellness and digital health ecosystem, Experience building marketing strategies for regulated or trust-based products, Experience with B2C, B2B2C or hybrid healthcare models, Familiarity with modern MarTech stacks, including CRM, marketing automation, analytics, attribution and AI-driven tools, Experience with SEO/SEM and basic understanding of GEO - Generative Engine Optimization, Ability to manage multi-channel content pipelines across video, social media, blog, expert content, ads and e-mail, Experience in testing and optimizing communication through A/B testing, message iteration and data-informed decisions. ### Nice to have Experience building a healthcare or wellness brand from concept to market awareness, Experience working with doctors, medical experts, dietitians, psychologists, coaches or other healthcare professionals, ### Requirements --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/recruitee%3Aredsky%3A2776215 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.