About Griffin Funding

Griffin Funding is a direct-to-consumer mortgage lender specializing in Non-QM, VA, DSCR, Bank Statement, and conventional loan products. We're a high-performance team committed to 5-star service, data-driven growth, and helping more borrowers close loans faster. We hold ourselves — and our partners — to elite standards.

Role Overview

The 3rd Party Lead Manager owns the performance of Griffin Funding's external lead vendor relationships. While third-party leads represent approximately 10% of our overall lead budget, this role is critical to ensuring every dollar spent converts efficiently — from cost per lead all the way down to cost per funded loan.

You will be the primary point of contact for vendors like LendingTree, Rabbu, BiggerPockets, and others — managing filters, setting expectations, analyzing CRM data, and holding vendors accountable to the metrics that matter.

Key Responsibilities

Vendor Relationship Management

Own day-to-day relationships with all third-party lead vendors

Conduct weekly calls with each vendor to review performance, share feedback, and drive optimization

Negotiate lead pricing, volume commitments, and filter parameters

Onboard new vendors and sunset underperforming ones

Performance & Accountability

Track and report on key metrics for each vendor: cost per lead (CPL), contact rate, conversion rate, and cost per funded loan

Build and maintain vendor scorecards updated weekly

Identify underperforming vendors and develop action plans or recommend pausing spend

Establish clear performance benchmarks and hold vendors accountable to them

Lead Filter Management

Define and manage lead filters for each vendor including minimum loan amount, minimum credit score, loan type, geography, and intent signals

Continuously test and refine filters to improve lead quality and downstream conversion

Coordinate with LOs and processors to gather real-time feedback on lead quality

CRM Integration & Reporting

Pull weekly performance reports from HubSpot CRM by vendor, campaign, and lead source

Translate CRM data into actionable vendor feedback and optimization recommendations

Ensure all vendor leads are properly tagged, routed, and tracked through the full lifecycle in HubSpot

Collaborate with marketing and operations teams to close reporting gaps

Collaboration

Work closely with the marketing team to align third-party lead spend with overall lead generation strategy

Partner with Sales leadership to understand LO feedback on lead quality by source

Communicate proactively with leadership on budget pacing, performance trends, and vendor recommendations

Success Metrics

Cost Per Lead (CPL): By vendor, loan type, and filter set

Contact Rate: % of leads reached by an LO

Conversion Rate: % of leads that convert to applications and locks

Cost Per Funded Loan: The ultimate performance metric

Vendor Scorecard Accuracy: Weekly updates, no gaps

Requirements

Qualifications

Required

2+ years of experience in lead generation, vendor management, performance marketing, or mortgage operations

Strong analytical skills — comfortable pulling data from a CRM and building performance reports

Excellent communication and negotiation skills

Highly organized with the ability to manage multiple vendor relationships simultaneously

Proficiency in HubSpot CRM or similar platform

Preferred

Experience with mortgage lead vendors (LendingTree, Rabbu, BiggerPockets, etc.)

Background in mortgage, real estate, or financial services

Familiarity with Non-QM loan products (Bank Statement, DSCR, VA)

Experience with Google Sheets, Excel, or BI tools for reporting

Compensation & Benefits

Base Salary: $70,000/year

Performance Bonus: Tied to cost-per-funded-loan improvement and vendor conversion benchmarks

Competitive benefits package

Growth opportunity within Griffin Funding's expanding marketing and operations team

Our Core Values

We're looking for someone who embodies:

Commit to 5-Star Service — with both our vendors and internal teams

GRIT — resilience, discipline, and accountability

Resourceful Problem Solvers — creative, data-driven, decisive

Own Your Impact — take ownership of your numbers

Growth-Minded Team Players — collaborative, adaptable, always improving