About Us

We are a European leading flight school operating under ATO (Approved Training Organisation) certification, delivering comprehensive ab initio airline pilot training.

Astonfly is recognised by major airlines, including Ryanair, Europe’s largest airline group, through its partnership in the Future Flyer Academy Program, designed to train the next generation of professional pilots.

Our identity is driven by a passionate, dynamic, and ambitious team committed to excellence in aviation training.

We offer modern facilities, a fleet of state-of-the-art aircraft, cutting-edge training resources, and a continuous focus on innovation and progress ensuring our students receive the highest standards of education and preparation for their careers.

The Role

We are looking for a Marketing Manager / Head of Marketing capable of structuring, leading, and executing Astonfly’s marketing strategy, with a strong focus on acquisition, content, and performance.

Reporting directly to senior management, you will play a key role in the school’s growth by increasing its visibility and generating qualified leads.

Your mission: Build a high-performing marketing engine combining acquisition, content, and conversion, while structuring a team capable of delivering Astonfly’s premium brand image.

Key Responsibilities

Marketing Strategy & Acquisition

Define and lead the overall marketing strategy (branding, acquisition, conversion)

Develop acquisition channels (SEO, paid ads, social media, partnerships)

Optimize performance (CPL, conversion rates, ROI)

Implement dashboards and track KPIs

Website Management & SEO (WordPress)

Manage and optimize the ASTONFLY website (WordPress)

Create, structure, and optimize pages (landing pages, funnels)

Develop organic search performance (technical SEO + content)

Monitor performance (traffic, conversion, SEO rankings)

Content Marketing & Production

Define the content strategy (social media, video, branding)

Oversee content production (videos, interviews, storytelling)

Be able to produce or co-produce content (shooting, scripting, creative direction)

Ensure brand consistency and premium positioning

Management & Organisation

Manage and develop:

2 apprentices specialized in content creation

1 Community & Events Coordinator

Oversee community, events, and Astonjob.com platform activities

Structure processes (editorial planning, production, validation, distribution)

Set priorities and ensure high-quality deliverables

Cross-functional Leadership & Collaboration

Work closely with Sales and Admissions teams

Ensure alignment between marketing, community, and acquisition efforts

Lead cross-functional projects (events, campaigns, partnerships)

Requirements

You must have

A Master’s degree (or equivalent) in marketing, communication, or digital

Significant experience (5+ years) in digital marketing, growth, or content

Strong expertise in WordPress (website management, SEO, content)

Proven experience in digital acquisition (SEO, paid ads, conversion optimization)

Experience in content creation (especially video)

Experience in team management (or strong leadership potential)

Excellent writing skills in both French and English

Good command of analytics tools (Google Analytics, dashboards, etc.)

You are also

Autonomous, well-structured, and results-oriented

Creative, with a strong sensitivity to content and branding

Able to manage multiple projects simultaneously

Comfortable working in a fast-paced and growing environment

A strong leader, capable of aligning teams around a clear vision

Both strategic and hands-on