# Performance Marketing Specialist (experience in US performance marketing and paid advertising is required) at Workstaff360

> Remote · Canada · Unspecified · Other · open. Source: https://alderhq.app/jobs/pinpoint%3Aworkstaff360%3A610783 (read 2026-11-08).

## Facts (observed)

- Company: [Workstaff360](https://alderhq.app/companies/workstaff360)
- Location text: Toronto, ON
- Where it can be done from (inferred): Remote · Canada (evidence: "Location: Toronto, ON")
- Posted: already open when tracking began; date unknown
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://workstaff360.pinpointhq.com/en/postings/148391d9-e6eb-4ccb-b9ee-badd13abfd2e

## Pay and sponsorship

- Posted pay: CAD 21k–CAD 25k per year (from the listing's pay field)
- Market band for similar posted roles (Toronto, n 275): p25 CAD 54k, median CAD 80k, p75 CAD 116k

## Description (the employer's text)

- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
- Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities.
- Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability.
- Handle marketplace advertising, including Amazon Ads, eBay Promoted Listings, and other relevant marketplaces.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling.
- Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel.
- Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking.
- Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution.
- Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies.
- Build performance dashboards using Looker Studio and prepare weekly/monthly performance reports.
- Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization.
- Coordinate with content, design, SEO, and development teams to improve campaign performance.
- Conduct regular campaign audits and recommend data-driven optimization and growth strategies.
### Responsibilities

- 3–5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or a related field.
- Proven experience managing paid advertising campaigns across multiple platforms, particularly Google Ads and Meta Ads.
- Demonstrated experience handling both B2B lead generation and B2C/e-commerce advertising campaigns.
- Strong understanding of campaign structures, audience targeting, keyword research, bidding strategies, retargeting, and conversion optimization.
- Hands-on experience managing advertising budgets and optimizing campaigns based on ROAS, CAC, CPL, CPA, conversion rates, and other performance metrics.
- Practical knowledge of GA4, Google Tag Manager, Meta Pixel, Conversions API, and other conversion tracking technologies.
- Experience with Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM parameters.
- Familiarity with CRM integrations and marketing attribution using platforms such as HubSpot and GoHighLevel.
- Experience building performance dashboards and interpreting marketing data using Looker Studio or similar reporting tools.
- Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable marketing strategies.
- Excellent written and verbal English communication skills.
- Ability to manage multiple campaigns, prioritize tasks, and work independently while meeting performance targets and deadlines.
### Skills

- 40 hours per week
- Monday to Friday
- 9AM - 5PM Eastern Standard Time Zone
### Benefits

- Weeks 1–4: $10 CAD/hour
- Weeks 5–12: $11 CAD/hour
- Weeks 13 onwards: $12 CAD/hour

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/pinpoint%3Aworkstaff360%3A610783 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.