# Manager, Digital Demand Generation at Portnox

> Remote · United States · Manager · Other · open. Source: https://alderhq.app/jobs/pinpoint%3Aportnox%3A574618 (read 2026-11-07).

## Facts (observed)

- Company: [Portnox](https://alderhq.app/companies/portnox)
- Location text: Austin, TX, TX
- Where it can be done from (inferred): Remote · United States (evidence: "Location: Austin, TX, TX")
- Posted: already open when tracking began; date unknown
- First seen by alder: 2026-11-04 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://portnox.pinpointhq.com/en/postings/cb3c50b9-1241-4458-a506-d56cbb1999cd

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (Austin, n 110): p25 $115k, median $158k, p75 $198k

## Description (the employer's text)

This role owns Portnox's high-intent, inbound digital demand channels — the always-on paid programs that capture prospects who are actively searching for, comparing, or evaluating solutions like ours. It's a hands-on, execution-heavy role: you'll build, launch, and optimize campaigns directly inside the ad platforms yourself, and lead scoring, qualification, and full-funnel reporting are core parts of the job, not just campaign execution.

### Responsibilities

Paid & Digital Demand Generation

- Own end-to-end management of paid search campaigns (Google, Bing): keyword strategy, ad copy, budget pacing, bid management, and ongoing optimization
- Manage paid placements on review sites (e.g., G2) to reach in-market buyers actively researching solutions
- Test and scale sponsored newsletter and content placements (e.g., TLDR and similar industry newsletters) to reach target buyer audiences, running regular tests to identify channels worth scaling
- Manage paid social and video advertising (e.g., LinkedIn, YouTube) targeted at high-intent audiences
- Own the landing pages and forms tied to every campaign: building, testing, and iterating to improve conversion
- Manage budget across all owned channels and report regularly on spend, cost per lead/acquisition, and pipeline contribution
Lead Scoring, Qualification & Handoff

- Build and continually refine a lead scoring model that reflects real buying intent and fit, not just activity volume
- Own the qualification process for inbound leads generated through digital channels and website forms
- Own lead routing and handoff to the sales development team, including handoff SLAs and a feedback loop that reports lead quality back to the channels that generated them
- Partner with SDR and Sales leadership to continuously refine qualification criteria based on downstream lead quality and conversion data
Lifecycle Nurture & Funnel Acceleration

- Own lifecycle nurture programs end to end — from initial lead capture, through opportunity creation, through acceleration once an opportunity is open
- Partner on new engagement formats (e.g., virtual and in-person events) designed to re-engage accounts already in active buying stages
Reporting & Optimization

- Report on performance across the full funnel — capture, scoring, qualification, handoff, opportunity creation, and acceleration
- Continuously test and optimize campaigns, spend allocation, landing pages, forms, the scoring model, and nurture programs
What Success Looks Like

- Consistent, predictable lead capture through opportunity creation
- Regular, disciplined optimization across all paid and owned digital channels
- A steady testing cadence that turns promising new channels into scaled, always-on programs
- A lead scoring and qualification process that Sales trusts, reflected in fast and consistent handoff
- A nurture program that measurably improves opportunity stage progression and revives stalled deals
### Skills

- 4-6+ years of experience in demand generation, growth, or performance marketing, with hands-on experience managing paid search campaigns
- Experience managing paid social and/or review-site advertising programs
- Experience with sponsored content or newsletter/media placements a plus
- Hands-on experience with a marketing automation platform, including building lifecycle/nurture campaigns
- Experience building or owning a lead scoring and qualification model, ideally in a B2B SaaS environment
- Experience with CRM platforms (e.g., Salesforce) and web analytics tools (e.g., Google Analytics/GA4)
- Strong budget management, forecasting, and ROI reporting skills across multiple channels
- Experience with landing page and form optimization, including A/B testing
- Familiarity with lead lifecycle management and sales development handoff processes
- Strong analytical skills, comfortable using dashboards and data to drive optimization decisions
- Highly organized and self-directed, comfortable owning execution end-to-end
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Experience in cybersecurity, IT, or another technical B2B category is a plus

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/pinpoint%3Aportnox%3A574618 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.