Growth Marketing Manager - Maintenance (CMMS)… at Osapiens

The Growth Marketing Manager owns growth for osapiens' CMMS software – a product line for automating a company's maintenance operations, built and run with the speed and instincts of a founder driving a new product to market. The job spans building out CMMS's market presence (website, digital ads, value proposition) and pushing revenue hard from day one, across a GTM motion that blends self-serve/PLG with Sales-led demand capture, the majority of which flows to Sales – both need attention, neither at the other's expense.

This is a genuine growth role: relentlessly data-driven, but with the creative instinct to spot and chase opportunities a pure numbers read would miss. Agencies support execution on performance channels and the website, and this person directs that work – but the real job is finding what actually moves revenue and going after it fast, in an environment where the playbook is still being written.

Responsibilities

Growth strategy

Own the growth strategy across both self-serve/PLG and Sales-led demand capture
Set the channel mix to hit the CMMS-specific growth targets, revisited as the product and market evolve
Bring hunger to the role: chase revenue like it's a founder's own product, using AI to move at a high pace

Market presence & positioning

Build and own CMMS's market presence – website, digital ads, LinkedIn page, positioning, and everything else this product line needs to show up strongly, not just a set of digital assets
Define CMMS-specific positioning and messaging for its buyers (maintenance managers, operations leads, facility directors), in partnership with Product and Sales

Digital Campaign Management & Demand Capture

Own digital campaign execution across paid, SEO/GEO, and CMMS's other core channels – hands-on where it matters, working through agencies where it multiplies reach; using AI to handle the volume work a full team would otherwise do
Build the path from first interest to a qualified Sales handoff, and design the equivalent journey for self-serve users – trial, activation, and expansion
Direct the digital performance agency and website agency, briefing and holding them accountable to CMMS's goals – execution partners, not a substitute for this person's own hands-on involvement

Stakeholder alignment & reporting

Get every stakeholder – Product, Sales, agencies, Marketing Operations – genuinely bought in and contributing to CMMS's growth, not just informed of it
Build and own CMMS's reporting from the ground up, AI-assisted – pipeline, revenue, trial sign-ups and activation, cost per MQL/SQL, channel ROI – not inheriting someone else's dashboard
Report CMMS growth and revenue performance with commercially-framed recommendations
This role covers a full product's marketing ownership, and that only works with the help of AI doing what a small team normally would

Skills

Background

5-8+ years in digital, performance, or growth marketing, ideally with a track record in a fast-growing SaaS business
Hands-on experience building or scaling a PLG motion – free trials, freemium, in-product activation – not just familiarity with the concept
Experience building demand capture for a Sales-led motion
Deep, practical channel expertise across paid, SEO/GEO, and digital campaigns
Experience directing agencies or external partners, not only executing personally
Genuine AI fluency in a marketing execution context – using AI daily to cover ground a small team would otherwise need
Experience in CMMS, industrial SaaS, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus
Fluent English required; German is a plus

How you work

Owns outcomes like a founder would – genuinely hungry to grow CMMS's revenue, not just execute a marketing plan

Equally comfortable being hands-on and directing others – runs campaigns personally and holds agencies accountable, as the moment requires
Combines rigor with instinct: reads the data, but also spots and chases opportunities the data alone wouldn't surface
Thrives without a fixed playbook – builds the approach as CMMS's market presence takes shape, rather than needing one handed to them
Proactively brings Product, Sales, and agency partners along, rather than working in a silo and reporting out after the fact

What success looks like

First 3 months

CMMS's website, ads, and LinkedIn presence are live, positioning is defined, and the SEA/SEO/PLG funnel has been audited with a clear action plan
The core structure for both funnels – self-serve and Sales-led – is set up and running
First paid campaigns are live with baseline KPIs established, and signal-based workflows are feeding Sales outreach directly
Reporting infrastructure exists from day one, even if still maturing

By year one

CMMS has a strong, established market presence within osapiens' portfolio – its digital presence no longer reads as an afterthought
Both self-serve and Sales-led pipeline are measurably growing
CMMS's search presence (SEA, SEO, GEO) is strong and compounding across target markets, and funnel conversion is consistently improving
Leadership can see exactly what's driving CMMS's revenue, and the Growth Marketer can clearly account for it

Benefits

A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
Room for creativity through collaborative teamwork and an open communication culture.
Flexibility and team bonding with our hybrid work options.
Fuel for your growth journey, both personally and professionally.
Sustainable mobility options, promoting eco-friendly commuting solutions.
Fun team events and outings with our global teams.