# Social Media Lead at Kastcard

> Hybrid · United Kingdom · Staff · Other · open. Source: https://alderhq.app/jobs/pinpoint%3Akastcard%3A542378 (read 2026-11-05).

## Facts (observed)

- Company: [Kastcard](https://alderhq.app/companies/kastcard)
- Location text: London, England
- Where it can be done from (inferred): Hybrid · United Kingdom (evidence: "Location: London, England")
- Posted: already open when tracking began; date unknown
- First seen by alder: 2026-11-04 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://careers.kast.xyz/en/postings/3a4e3551-4ba8-421b-8253-8725bb1f8cbf

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (London, n 53): p25 £69k, median £105k, p75 £142k

## Description (the employer's text)

We are seeking an experienced and creative Social Media Lead / Head of Social to lead KAST’s social content strategy and presence worldwide. In this role, you will define our brand voice across key platforms, develop high-performing content engines, and drive user engagement across emerging and established social channels.

You’ll have significant creative freedom to shape our voice, visual identity, content strategy, and overall presence online.

### Responsibilities

- Global Strategy & Vision: Build and execute KAST’s end-to-end global social strategy across TikTok, Instagram, X (Twitter), YouTube, and emerging channels.
- Short-Form Content Engine: Lead the end-to-end strategy and production for short-form video content to drive organic brand awareness, product education, and user growth.
- Cultural Relevance & Trend Hijacking: Act as KAST’s real-time cultural radar - spotting internet trends, memes, audio cues, and viral formats before anyone else and adapting them instantly to fit KAST’s brand voice.
- Brand Tone & Narrative: Develop and maintain a consistent, trustworthy, and engaging brand identity across all platforms, adapting tone appropriately for different audiences
- Creator & Influencer Ecosystem: Identify, onboard, and direct a global network of content creators, influencers, and brand ambassadors to amplify KAST’s reach.
- Community & Engagement: Oversee community engagement, turning comments sections into entertainment hubs and driving high engagement rates across all platforms.
- Data-Driven Growth: Define performance KPIs (reach, engagement, conversion, ROI) and regularly analyze data to refine content strategy and optimize campaigns.
### Skills

- Proven experience running social media for a consumer, tech, fintech, crypto or lifestyle brand
- Strong understanding of X, Instagram and TikTok
- Excellent sense of what works on social — and what doesn’t
- Strong understanding of internet culture, trends and online communities
- Comfortable moving quickly, experimenting and taking creative risks
- Strong writing and communication skills

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/pinpoint%3Akastcard%3A542378 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.