# Senior Marketing Manager at Indrive

> Hybrid · Guatemala · Manager · Other · open. Source: https://alderhq.app/jobs/pinpoint%3Aindrive%3A599300 (read 2026-11-08).

## Facts (observed)

- Company: [Indrive](https://alderhq.app/companies/indrive)
- Location text: Guatemala, Guatemala
- Where it can be done from (inferred): Hybrid · Guatemala (evidence: "Location: Guatemala, Guatemala")
- Posted: already open when tracking began; date unknown
- First seen by alder: 2026-11-04 · last verified: 2026-11-07
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://indrive.pinpointhq.com/en/postings/6e850403-b246-456f-a740-eff9cb6ec955

## Pay and sponsorship

- Posted pay: not posted

## Description (the employer's text)

We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.

Disclaimer: CVs in Spanish will NOT be considered.

### Responsibilities

- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
### Skills

- 7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
### Benefits

- Be part of a growing and innovative company with a unique approach to ride-hailing
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
- Have the opportunity to make a significant impact on the company and the industry as a whole
- Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
- Competitive salary
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/pinpoint%3Aindrive%3A599300 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.