# Senior CRM Product Manager with Focus on Braze & Native apps (m/f/d) at Wetter Com

> Germany · Senior · Product · open. Source: https://alderhq.app/jobs/personio%3Awetter-com%3A2845768 (read 2026-11-11).

## Facts (observed)

- Company: [Wetter Com](https://alderhq.app/companies/wetter-com)
- Location text: Konstanz; München; Berlin
- Where it can be done from (inferred): Germany (evidence: "Location: Konstanz; München; Berlin")
- Posted: 2026-10-16 (26 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-07
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://wetter-com.jobs.personio.de/job/2845768
- Skills listed (inferred): Swift/iOS, Android

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (Germany, n 8): p25 €86k, median €116k, p75 €121k

## Description (the employer's text)

### Location

At wetter.com, CRM is not about coupons and carts. It is how our iOS and Android apps deliver value: the right alert, forecast, warning or story at the right moment. You own that channel, with Braze and AI as your main tools. Millions of app users across Europe mean your experiments reach significance in days, not months.

### Your mission

Get more new users to activate. Get more users to come back.

### Your tasks

- Own the CRM roadmap and its KPIs
- Build onboarding, activation and retention journeys in Braze
- Raise push opt in rates together with Product and Design
- Help Editorial reach the right audience for every story
- Run experiments in Braze and inside the apps, and decide what ships
- Use Braze AI features, and build your own AI tools where Braze stops
### Your Profile

- 5+ years in CRM or lifecycle for B2C apps, 3+ on native iOS and Android
- Hands on Braze expertise: Canvas, Liquid and Connected Content as daily basics, plus BrazeAI tools such as Operator, agents and Decisioning Studio
- Proven wins in opt in, activation or retention, with numbers
- Solid experimentation skills; comfortable pulling and analysing your own data
- Product craft: clear requirements, a prioritised backlog, close work with tech
- You already build things with AI, not just use them
- Fluent English and German
### Benefits

- Full ownership of CRM for one of Germany's most used weather apps
- Freedom and budget to experiment with AI
- Hybrid work, flexible hours, occasional travel between offices
- A corporate culture defined by team spirit, open communication, a dynamic atmosphere, flat hierarchies, and quick decision-making processes
- Informal and collaborative environment: no strict dress codes, fostering a relaxed and approachable culture
- A wide range of perks, social benefits, and employee services in a leading media company

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/personio%3Awetter-com%3A2845768 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.