Location

At wetter.com, CRM is not about coupons and carts. It is how our iOS and Android apps deliver value: the right alert, forecast, warning or story at the right moment. You own that channel, with Braze and AI as your main tools. Millions of app users across Europe mean your experiments reach significance in days, not months.

Your mission

Get more new users to activate. Get more users to come back.

Your tasks

Own the CRM roadmap and its KPIs
Build onboarding, activation and retention journeys in Braze
Raise push opt in rates together with Product and Design
Help Editorial reach the right audience for every story
Run experiments in Braze and inside the apps, and decide what ships
Use Braze AI features, and build your own AI tools where Braze stops

Your Profile

5+ years in CRM or lifecycle for B2C apps, 3+ on native iOS and Android
Hands on Braze expertise: Canvas, Liquid and Connected Content as daily basics, plus BrazeAI tools such as Operator, agents and Decisioning Studio
Proven wins in opt in, activation or retention, with numbers
Solid experimentation skills; comfortable pulling and analysing your own data
Product craft: clear requirements, a prioritised backlog, close work with tech
You already build things with AI, not just use them
Fluent English and German

Benefits

Full ownership of CRM for one of Germany's most used weather apps
Freedom and budget to experiment with AI
Hybrid work, flexible hours, occasional travel between offices
A corporate culture defined by team spirit, open communication, a dynamic atmosphere, flat hierarchies, and quick decision-making processes
Informal and collaborative environment: no strict dress codes, fostering a relaxed and approachable culture
A wide range of perks, social benefits, and employee services in a leading media company