# Brand Manager (m/w/d) at Lanch

> Germany · Manager · Other · open. Source: https://alderhq.app/jobs/personio%3Alanch%3A1864062 (read 2026-11-08).

## Facts (observed)

- Company: [Lanch](https://alderhq.app/companies/lanch)
- Location text: Berlin
- Where it can be done from (inferred): Germany (evidence: "Location: Berlin")
- Posted: 2024-12-05 (703 days ago)
- First seen by alder: 2026-11-04 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://lanch.jobs.personio.de/job/1864062

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (Berlin, n 61): p25 €58k, median €77k, p75 €83k

## Description (the employer's text)

### About the role

### Your responsibilities

- Brand Development: Create and roll out new brands while scaling and evolving existing ones across delivery and quick-serve restaurants — from Germany into global markets.
- Campaign Management: Plan and oversee multi-channel campaigns from strategy to execution, ensuring alignment with brand identity across different markets and cultural contexts.
- Influencer Marketing: Identify, onboard, and manage influencers globally while working closely with existing brand creators to amplify visibility and build authentic connections.
- ATL Media Buying: Handle large-scale media buying for TV, print, and OOH campaigns across international markets.
- PR & Communications: Develop and execute communication strategies to enhance brand perception and drive engagement worldwide.
- Event Marketing: Organize activations, sponsorships, and events across markets to build strong brand connections.
- Retail Media: Craft and implement retailer-specific advertising strategies to boost sales and brand presence in-store internationally.
- Creative Collaboration: Write compelling creative briefs and collaborate with internal teams and external creators to deliver outstanding campaigns that travel across markets.
- Marketing Analytics & Reporting: Measure campaign effectiveness, analyze data, and share actionable insights to optimize performance across regions.
- Trend Spotting & Insights: Stay ahead of cultural trends globally to ensure the brand remains relevant and innovative in each market.
- Product Collaboration: Work closely with product teams to develop new products, launch limited editions, or improve packaging design for international audiences.
- Customer Research: Leverage insights from diverse markets to align campaigns with local audience needs and preferences.
- Budget Management: Oversee campaign and ATL budgets across markets, ensuring efficient allocation of resources.
### About you

- Experience: 3–5 years in brand management, preferably within the food industry or similar consumer-facing sectors — ideally with exposure to international or multi-market environments.
- Language Skills: Proficiency in English at C1 level or above; German is a plus.
- Project Management: Proven ability to orchestrate cross-functional and cross-cultural teams to deliver comprehensive campaigns.
- Communication: Exceptional coordination and communication skills to ensure seamless collaboration with diverse stakeholders across markets and time zones.
- Mindset: Structured and growth-oriented, with a demonstrated ability to take ownership, adapt to evolving needs, and drive continuous improvement in a fast-scaling environment.
- Creativity & Analytical Thinking: Balance of creative flair and analytical rigor to build campaigns that resonate emotionally while delivering measurable results.
- Data-Driven Decision Making: Familiarity with marketing analytics tools to measure campaign effectiveness and drive insights for optimization across different markets.
- Influencer Collaboration: Demonstrated experience working with influencers and content creators, particularly in co-creating authentic campaigns and partnerships — ideally across multiple markets or cultures.
- Consumer-Centric Mindset: Strong understanding of consumer behavior across different markets and ability to leverage insights to craft relevant and engaging brand experiences.
- Trend Awareness: Up-to-date knowledge of cultural, digital, and market trends globally to keep brands fresh and relevant wherever we operate.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/personio%3Alanch%3A1864062 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.