About the role

Your responsibilities

Brand Development: Create and roll out new brands while scaling and evolving existing ones across delivery and quick-serve restaurants — from Germany into global markets.
Campaign Management: Plan and oversee multi-channel campaigns from strategy to execution, ensuring alignment with brand identity across different markets and cultural contexts.
Influencer Marketing: Identify, onboard, and manage influencers globally while working closely with existing brand creators to amplify visibility and build authentic connections.
ATL Media Buying: Handle large-scale media buying for TV, print, and OOH campaigns across international markets.
PR & Communications: Develop and execute communication strategies to enhance brand perception and drive engagement worldwide.
Event Marketing: Organize activations, sponsorships, and events across markets to build strong brand connections.
Retail Media: Craft and implement retailer-specific advertising strategies to boost sales and brand presence in-store internationally.
Creative Collaboration: Write compelling creative briefs and collaborate with internal teams and external creators to deliver outstanding campaigns that travel across markets.
Marketing Analytics & Reporting: Measure campaign effectiveness, analyze data, and share actionable insights to optimize performance across regions.
Trend Spotting & Insights: Stay ahead of cultural trends globally to ensure the brand remains relevant and innovative in each market.
Product Collaboration: Work closely with product teams to develop new products, launch limited editions, or improve packaging design for international audiences.
Customer Research: Leverage insights from diverse markets to align campaigns with local audience needs and preferences.
Budget Management: Oversee campaign and ATL budgets across markets, ensuring efficient allocation of resources.

About you

Experience: 3–5 years in brand management, preferably within the food industry or similar consumer-facing sectors — ideally with exposure to international or multi-market environments.
Language Skills: Proficiency in English at C1 level or above; German is a plus.
Project Management: Proven ability to orchestrate cross-functional and cross-cultural teams to deliver comprehensive campaigns.
Communication: Exceptional coordination and communication skills to ensure seamless collaboration with diverse stakeholders across markets and time zones.
Mindset: Structured and growth-oriented, with a demonstrated ability to take ownership, adapt to evolving needs, and drive continuous improvement in a fast-scaling environment.
Creativity & Analytical Thinking: Balance of creative flair and analytical rigor to build campaigns that resonate emotionally while delivering measurable results.
Data-Driven Decision Making: Familiarity with marketing analytics tools to measure campaign effectiveness and drive insights for optimization across different markets.
Influencer Collaboration: Demonstrated experience working with influencers and content creators, particularly in co-creating authentic campaigns and partnerships — ideally across multiple markets or cultures.
Consumer-Centric Mindset: Strong understanding of consumer behavior across different markets and ability to leverage insights to craft relevant and engaging brand experiences.
Trend Awareness: Up-to-date knowledge of cultural, digital, and market trends globally to keep brands fresh and relevant wherever we operate.