# Regional Trade & Live Marketing Manager APAC at Hemro

> China · Manager · Other · open. Source: https://alderhq.app/jobs/personio%3Ahemro%3A2849532 (read 2026-11-09).

## Facts (observed)

- Company: [Hemro](https://alderhq.app/companies/hemro)
- Location text: Shanghai, China
- Where it can be done from (inferred): China (evidence: "Location: Shanghai, China")
- Posted: 2026-10-19 (20 days ago)
- First seen by alder: 2026-11-04 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://hemro.jobs.personio.de/job/2849532

## Pay and sponsorship

- Posted pay: not posted

## Description (the employer's text)

### Your mission

### What you will do

Trade Marketing

- Translate the global trade marketing strategy into regional plans tailored to market and channel needs, driving strong sell-in and sell-out performance.
- Roll out and adapt HQ's omnichannel toolkits and trade programmes in the region, from POS materials to digital trade assets, ensuring consistent brand execution.
- Plan and run regional trade and performance marketing campaigns across D2C and partner channels, with clear KPIs and optimisation for measurable business impact.
- Lead joint annual regional planning with key stakeholders.
- Support partners with tools, training and tailored marketing support to accelerate market success.
- Own the regional live marketing calendar within the global framework set by HQ.
- Deliver Hemro's presence at selected trade shows in the region end to end, from concept and agency briefing to on-site delivery and post-event amplification.
- Plan and deliver Hemro Owned Events in the region.
- Collaborate with selected distributors to run trade shows and coffee festivals according to the toolkit.
- Work closely with regional Sales, Product, Brand, Digital and eCommerce teams so every activation aligns with commercial goals and brand positioning.
- Feed market, competitor and event insights back to HQ to shape the global strategy and toolkits.
- Report KPIs per activity and manage your regional budget, agencies and suppliers.
### Your profile

- 5+ years in trade marketing, channel or retail marketing, or event marketing, ideally in specialty coffee, premium appliances, hospitality equipment or consumer durables.
- Proven experience running campaigns with distributors or retailers across more than one APAC market.
- Ideally, experience translating campaigns developed in Western markets and making them work in APAC, with a strong focus on China, Japan and Korea.
- Solid understanding of digital and social commerce in APAC, including China.
- Hands-on event management from concept to execution, including trade-show booths and owned formats.
- Commercial mindset: you think in sell-in, sell-out and ROI, not just reach.
- Fluent English and Mandarin are required; any other language is a plus.
- Comfortable working across time zones with a Swiss HQ and a regionally distributed team.
- A genuine interest in coffee; barista or SCA experience is a bonus.
### Our offer for you

- A newly created role with real ownership of a high-growth region and direct impact on revenue.
- A small, international team with short decision paths to HQ, Sales and Marketing leadership.
- Work with the leading brands in coffee grinding and a global specialty coffee community.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/personio%3Ahemro%3A2849532 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.