Grow visibility: You own the SEO performance of our UK shop, in search engines and in AI-powered search such as ChatGPT, Perplexity and Google AI Overviews.
Drive revenue: You optimise our category and product pages to rank for relevant search queries that drive enquiries and orders.
Measure impact: You identify and prioritise opportunities, implement improvements and analyse their contribution to traffic and revenue.

Develop and prioritise the SEO roadmap for our UK shop
Plan and implement on-page and technical SEO measures, including audits (e.g. indexation, Core Web Vitals, structured data)
Create and optimise category, product and advice pages, as well as blog articles, based on search intent
Conduct keyword and topic research to inform content planning and creation
Build content and structure so that allbranded is cited in AI-generated answers, including visibility monitoring (GEO)
Optimise shop structure, navigation and internal linking
Set up and maintain seasonal campaigns and promotional content across the shop
Analyse SEO and e-commerce KPIs and derive actionable improvements
Support our US, French and Spanish shops with occasional onsite updates and reporting (e.g. banners and seasonal content), in cooperation with internal language colleagues
Work closely with Tech, Marketing, agencies, external partners, and the DACH SEO colleague, including mutual cover (monitoring, reporting, urgent fixes and, with strong German, content support)

At least 3 years of SEO experience in e-commerce, ideally in a B2B environment
Proven experience creating and optimising SEO content, from shop copy to blog articles
Native or near-native English, with the ability to independently write natural-sounding SEO content for the UK market and a solid understanding of UK search behaviour and terminology
Confident using SEO and analytics tools (e.g. Search Console, GA4, Semrush, Screaming Frog) and e-commerce platforms (e.g. Oxid), plus basic HTML knowledge
Analytical mindset and the ability to turn data into prioritised actions
German skills (at least B2) for team collaboration and cover for the DACH SEO colleague
Fluent German (C1 or higher), enabling you to support the DACH shops beyond operational cover, e.g. with content optimisation
Initial experience with GEO / AI search visibility
Experience working with multiple country shops or international SEO
Additional language skills such as French or Spanish

Work Location: Hamburg
Independent projects & exciting challenges
The opportunity to actively shape the company
Participation in a young dynamic team
Hybrid work, option to work from home
Drinks and snacks flat rate
State-of-the-art equipment and ergonomic workplaces
Regular team events (remote and on-site)
Fitness membership with access to 5000 fitness studios, courses and spas throughout Germany
Deutschland-Ticket