# Director, Digital PR at Wpromote

> Remote · United States · Director+ · Other · open. Source: https://alderhq.app/jobs/lever%3Awpromote%3Ae63e82d1-1cf0-4cbb-b019-0f380b3ed76d (read 2026-11-11).

## Facts (observed)

- Company: [Wpromote](https://alderhq.app/companies/wpromote)
- Location text: Remote, United States
- Where it can be done from (inferred): Remote · United States (evidence: "Location: Remote, United States")
- Posted: 2026-11-07 (5 days ago)
- First seen by alder: 2026-11-09 · last verified: 2026-11-11
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://jobs.lever.co/wpromote/e63e82d1-1cf0-4cbb-b019-0f380b3ed76d
- Skills listed (inferred): LLMs

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (United States, n 5897): p25 $165k, median $210k, p75 $255k

## Description (the employer's text)

### You Will Be

- Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews
- Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for a limited number of enterprise-level clients
- Educating clients on the role and value of Digital PR, setting clear expectations, and translating campaign KPIs into insights tied to their broader marketing and business goals.
- Serving as the agency's Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training
- Growing the program and ensuring all efforts reflect current best practices for earned media and evolving search and AI discovery behavior
- Tracking Digital PR KPIs and monitoring the performance of the team
- Maintaining and updating internal training programs
- Collaborating with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and outline improvement opportunities
- Developing campaign concepts, data study frameworks, and outreach best practices for internal and external use
- Shaping how the team's earned placements and expert commentary build brand authority for clients as LLMs and AI platforms change how audiences discover and trust information
### You Must Have

- 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
- Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
- 2+ years of people management experience leading and coaching a high-performing team
- Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
- Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
- Demonstrated ability to lead outreach and placement strategy to improve earned media performance
- Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
- Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
- Strong communication skills, both verbal and written
- Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/lever%3Awpromote%3Ae63e82d1-1cf0-4cbb-b019-0f380b3ed76d and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.