About Us

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile

QR payments revolution in India, Paytm builds technologies that help small businesses with payments and

commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with

the help of technology.

About the team

Paytm Ads is digital advertising vertical that offers innovative ad solutions to clients across industries It offers

advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment; retail services,

online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices

and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

About the role

We are looking for an experienced Group Head – Advertising Sales to lead advertising revenue growth, strategic brand partnerships, and business development across key industry verticals, including FMCG, Consumer Internet, and Gaming.

The role will involve building and managing senior-level relationships with leading advertisers and media agencies, developing strategic sales plans, driving revenue targets, and positioning Paytm Ads as a preferred digital advertising partner. The ideal candidate should bring strong commercial acumen, a proven track record in digital advertising sales, and the ability to lead high-value client engagements and cross-functional initiatives.

Key Responsibilities

Revenue & Business Growth: Own and drive advertising revenue targets, develop growth strategies, and identify new business opportunities across key industry verticals.

Strategic Client Partnerships: Build and strengthen relationships with CXOs, marketing heads, media leaders, brand managers, and senior stakeholders at leading brands and agencies.

Vertical Leadership: Lead advertising sales across FMCG, Consumer Internet, Gaming, and other relevant categories, identifying opportunities to expand market share and advertiser partnerships.

Business Development: Develop a strong pipeline of strategic accounts, large media briefs, and high-value opportunities; lead customized pitches and commercial negotiations.

Consultative Selling: Understand clients’ business and marketing objectives and recommend tailored advertising solutions that drive campaign effectiveness and business outcomes.

Team Leadership: Lead, mentor, and develop the advertising sales team, establish clear business priorities, and drive performance against revenue and growth objectives.

Campaign Effectiveness: Partner with campaign delivery and optimization teams to ensure effective execution, monitor campaign performance, and deliver advertiser expectations.

Cross-functional Collaboration: Work closely with Product, Marketing, Operations, and Campaign Management teams to develop innovative advertising solutions and improve customer experience.

Market Intelligence: Track industry trends, competitor offerings, advertiser requirements, and evolving digital media strategies to identify new revenue opportunities.

Product & Solution Development: Provide market and client feedback to the Product team to improve advertising offerings, campaign performance, and overall advertiser experience.

Business Reviews & Planning: Drive regular business reviews, revenue forecasting, pipeline tracking, and strategic account planning to ensure sustainable growth.

Desired Qualifications & Experience

-14+ years of experience in advertising sales, digital media, AdTech, or the broader media industry, with a strong track record of managing large advertisers and strategic accounts.

-Proven experience in leading advertising sales teams, managing business verticals, and delivering significant revenue growth.

-Strong relationships with senior marketing and media decision-makers across FMCG, Consumer Internet, Gaming, and related industries.

-Experience in digital advertising solutions, performance marketing, audience targeting, and data-led advertising is preferred.