# Senior B2B Marketing Manager at Bigblue

> Hybrid · France · Manager · Other · open. Source: https://alderhq.app/jobs/lever%3Abigblue%3Ab1f27248-16b9-45e1-a8cb-1d2bc7d41a5b (read 2026-11-15).

## Facts (observed)

- Company: [Bigblue](https://alderhq.app/companies/bigblue)
- Location text: Paris
- Where it can be done from (inferred): Hybrid · France (evidence: "Location: Paris")
- Posted: 2026-05-11 (188 days ago)
- First seen by alder: 2026-11-04 · last verified: 2026-11-13
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://jobs.lever.co/bigblue/b1f27248-16b9-45e1-a8cb-1d2bc7d41a5b

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (Paris, n 72): p25 €51k, median €62k, p75 €80k

## Description (the employer's text)

### 💼What your missions will be:

- Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
- Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound product demand and brand awareness.
- Project Manage ABM Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (ABM) and demand capture for merchants ready to switch logistics.
- Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.
- Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
- Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI.
### 📦What Success Looks Like:

- A steady pipeline of inbound leads from content and social channels.
- High engagement rates on video and social campaigns.
- Bigblue is recognised for its thought leadership and strong employer brand in the logistics and e-commerce space.
- Efficient project delivery for ABM and cross-team marketing initiatives.
### 👨‍🎤You will succeed in this role if you have::

- B2B marketing experience: At least 3 years of hands-on B2B marketing experience in a startup or scaleup.
- End-to-end ownership: A proven track record of owning a marketing channel or initiative—from strategy and prioritisation to hands-on execution and measurable results.
- Content quality & storytelling: A portfolio of high-quality content, copy, or video projects that demonstrates strong storytelling and measurable impact.
- Channel experience: Hands-on experience with paid and organic social, newsletter strategy, and campaign optimisation.
- Commercial judgment: Ability to connect marketing decisions to business outcomes, including qualified leads, opportunities, and pipeline—not just engagement or content output.
- Strategic prioritisation: Ability to make clear trade-offs across audiences, markets, channels, and budgets, adapting your approach rather than simply repeating past playbooks.
- Scalable ways of working: Experience building repeatable campaigns, distribution processes, or workflows, using AI and automation where relevant to increase impact.
- Cross-functional influence: Ability to align Sales, Product, Design, and senior stakeholders around marketing priorities, without relying on formal authority.
- Autonomy in ambiguity: Comfortable turning an unclear challenge into a focused plan, testing assumptions, and taking accountability for the outcome.
- Communication: Excellent written and verbal communication skills in English and French. English is our shared working language.
### 🎖️Nice to haves:

- Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes
- Know another language: Spanish, German or Italian are a plus

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/lever%3Abigblue%3Ab1f27248-16b9-45e1-a8cb-1d2bc7d41a5b and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.