Sold Social Producer

In this role, you will:

Produce social content for paid brand partnerships across Instagram, TikTok, Facebook, and YouTube, including carousels, Reels, short-form video, and Stories.

Translate partner briefs into creative concepts that meet campaign goals while staying true to Afar’s editorial voice and travel-for-good values.

Act as a creative gatekeeper, making judgment calls on placement and format (such as in-feed vs. dark posts) and pushing back on briefs that don’t fit the brand.

Manage campaign timelines and feedback rounds, keeping revisions focused and turnaround fast.

Work closely with partnerships, marketing, editorial, and art teams to deliver final assets on schedule and on budget. .

Produce, shoot and edit some branded video, including coordinating logistics, managing talent and crew, and making sure every shot needed for the final edit is captured

Build sponsored content that performs organically, driving reach and interactions so campaigns rely less on boost budget.

Manage a database of footage for potential licensing

Track campaign performance and share results and learnings with partners and internal teams.

Manage release forms, location permits, usage rights, and music licensing for every project, making sure all content is legally cleared before it goes live.

Ensure all sponsored content follows platform policies and FTC disclosure requirements.

Develop business rules to guide internal teams and external partners.

Qualifications

2–3 years of experience producing editorial social content, with clear examples of branded and organic work on major platforms, including Instagram, TikTok, and YouTube

A strong understanding of Afar’s audience and brand voice, and the confidence to advocate for it with partners

Experience managing client and multiple stakeholders feedback and multiple campaigns at once

Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and comfort editing short-form video and designing carousels

A track record of branded content that performed, with examples of reach and engagement results

Excellent organizational and communication skills and the ability to consistently meet deadlines

All applicants must be able to provide legal proof of their eligibility to work in the U.S.

Nice to have:

Agency, publisher, or branded content studio experience

Familiarity with paid social tools such as Meta Ads Manager and TikTok Ads Manager

Shooting experience or comfort on camera

Motion graphics or design skills

Experience with Canva, CapCut, or AI-assisted creative tools