About Zuora

At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue.

We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation.

The Opportunity

As our Senior Web Strategy & Experience Specialist, you will be the point of contact for everything web. You will own the website roadmap, decide what gets built and in what order, and make sure the pages our teams need go live quickly and to a high standard. You are obsessed with web experience and data, and you make decisions based on evidence, not opinion or the loudest request. You will give the web development team a clear, prioritized plan to build against.

What You’ll Do

Website Strategy & Roadmap

Own the strategic roadmap for the Zuora website. Prioritize by business impact and pipeline contribution rather than reactive requests, and defend the roadmap against ad hoc, out-of-cycle asks.
Be the single point of contact for all web needs across the company, and run a clear intake, prioritization and launch process that gets pages live predictably for every team.
Resolve competing priorities at the roadmap level, and communicate trade-offs openly to stakeholders at every level.
Translate business goals into clear briefs and execution plans for Design and Development.
Manage multiple concurrent projects (campaign pages, redesigns, migrations, template builds) across Campaigns, Design, Development, Analytics and Product Marketing.

Performance, Conversion & Experimentation

Define the KPIs that matter (conversion rate, engagement, form completion, pipeline contribution) and keep them visible to the business.
Find friction and opportunity across the user journey, and make sure visitors can find what they need and take the next step.
Run an ongoing testing and optimization program using A/B tests, behavioral data and session analysis to improve outcomes, not just report on them.
Improve page speed, accessibility and form experience across key page types.

Personalization

Design and direct the strategy for using behavioral and account-level data (Demandbase, Amplitude and other sources) to serve tailored content and experiences to priority segments.
Define the audiences, rules, content variants and success metrics, and work with Campaigns and ABM teams to put them into practice.

Technical SEO & Discoverability

Own technical SEO implementation on the site: crawlability, indexing, site architecture, internal linking, structured data, redirects, Core Web Vitals and international setup.
Partner with the SEO & AEO lead so that page templates, components and rendering support both traditional search and AI answer engines.

Analytics & Data Integrity

Work closely with Analytics to make sure tracking, tagging and metrics are accurate and trustworthy across GA4, Amplitude and Looker Studio.
Build and maintain dashboards that give stakeholders a clear view of site performance, and turn the data into specific recommendations.
Flag it when a number can’t be trusted, and drive the fix.

Technical Direction & WordPress Ownership

Guide the web development team’s priorities and technical approach on WordPress, including templates, reusable components and governance for how pages are built.
Make sure the platform stays scalable, performant and easy for non-technical teams to use.

Global, Security & Brand Standards

Set direction for multi-language support, international SEO and region-specific experiences.
Make sure the website meets required security, privacy and compliance standards, including consent and data handling.
Partner with Brand and Design so the site reflects Zuora’s positioning and visual identity.

Senior Web Strategy & Experience Specialist