# Group Vice President, UK Customer Growth - CRM at Zeta Global

> United Kingdom · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Azetaglobal%3A6146537004 (read 2026-11-05).

## Facts (observed)

- Company: [Zeta Global](https://alderhq.app/companies/zeta-global)
- Location text: London, UK; London, UK
- Where it can be done from (inferred): United Kingdom (evidence: "Location: London, UK; London, UK")
- Posted: 2026-08-18 (78 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/zetaglobal/jobs/6146537004

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (London, n 35): p25 £89k, median £149k, p75 £188k
- Licensed UK sponsor: registered as "Zeta Global Ltd" (checked 2026-11-03, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers))

## Description (the employer's text)

The Group Vice President, UK Customer Growth will lead Zeta’s strategy to protect, grow and materially expand its existing UK enterprise customer base.

This is a senior, hands-on player-coach role combining strategic account leadership, executive customer engagement, commercial growth, forecasting and a strong understanding of customer delivery.

The successful candidate will personally own a significant portfolio of enterprise customers and lead the growth agenda across Zeta’s highest-value UK relationships, while also developing the wider UK customer account organisation.

The role is focused exclusively on existing customer growth rather than new-logo acquisition.

The GVP will establish an integrated Protect & Grow model across priority customers, aligning Account Management, Customer Success, Sales, Strategy, Solution Consulting, Product, Marketing, Activation and Delivery around shared customer outcomes.

The ambition is to drive multi-year, multi-million-pound expansion across Zeta’s largest customer relationships, not incremental upsell.

### Key Responsibilities

### Protect and Grow the UK Customer Base

- Own retention, Net Revenue Retention (NRR) and existing-customer revenue growth across priority UK enterprise accounts.
- Lead the strategic growth agenda for Zeta’s highest-value customers.
- Build multi-year account growth strategies aligned to customer business, marketing, data and technology priorities.
- Identify and develop significant cross-sell and expansion opportunities across the Zeta portfolio.
- Translate renewal cycles, transformation milestones and buying signals into structured expansion pathways.
- Establish a scalable Protect & Grow model for future EMEA expansion.
### Lead Strategic Customer Growth

- Act as senior strategic account lead for Zeta’s most important UK customers.
- Develop account-specific growth hypotheses based on customer strategy, priorities and technology landscape.
- Personally originate, progress and close complex, multi-million-pound expansion opportunities.
- Orchestrate long-cycle enterprise deals across multiple stakeholders, products and internal teams.
- Own commercial strategy, deal progression and executive alignment on major expansion opportunities.
- Identify whitespace to increase Zeta’s share of customer marketing and technology investment.
- Build and maintain a qualified strategic expansion pipeline focused on material growth.
### Executive Customer Leadership

- Build trusted relationships with CMOs, CIOs, CDOs, CEOs and other senior executives.
- Operate credibly with Executive Committee and Board-level stakeholders.
- Elevate relationships from operational to economic buyer and executive sponsor level.
- Lead strategic conversations on transformation, investment, growth and long-term partnership.
- Ensure executive coverage, stakeholder mapping and sponsorship across all priority accounts.
- Run executive business reviews, workshops and transformation sessions.
- Act as escalation point for Zeta’s most strategic UK customers.
- Mobilise Zeta executive sponsors where they can add maximum value.
### Drive Strategic Expansion

- Translate customer priorities into compelling Zeta value propositions.
- Coordinate expansion across Zeta capabilities including data, identity, AI, lifecycle marketing, loyalty, personalisation, activation, media and services.
- Introduce additional Zeta capabilities in a value-led, non-disruptive way.
- Ensure expansion is driven by measurable customer outcomes, not product push.
- Partner with enterprise sellers and specialists on complex opportunities.
- Mobilise cross-functional resources around key deals.
### Own Expansion Pipeline and Forecasting

- Own existing-customer growth forecasting and strategic expansion pipeline across the UK portfolio.
- Maintain visibility of renewal timing, customer health, risk and expansion potential.
- Ensure all material opportunities have clear value hypotheses, ownership and timelines.
- Build sufficient qualified pipeline to support UK growth targets.
- Partner with Sales Operations and Finance on forecasting and performance reporting.

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