Follow your passion

Are you looking to make a BIG impact? At Zeta, we pursue an unprecedented combination of high academic achievement and social-emotional development for our students. We insist that every student receives a world-class education while fostering a love for learning. We are passionate about changing the landscape of public education in New York City and beyond, and we are uncompromising in our mission.

Currently, we operate multiple elementary and middle schools in the Bronx, Upper Manhattan, and Queens. We plan to grow and open 1-2 schools each year because children in every community deserve excellent, equitable education. Join our growing team today, and be a change agent for children.

Our Network office is located at 401 W. 218th St., New York, NY 10034. Our Network team follows a hybrid work schedule: we work in-person from our office on Tuesdays and Thursdays with optional remote days on Mondays, Wednesdays, and Fridays, if your team's scope of work permits.

Deliver powerful results

To achieve our vision, we are searching for a Director of Marketing with a Bachelor’s degree (preferably in Marketing, Business, Communications, or a related field) and at least 8 years of marketing experience, including at least 3 years owning marketing strategy and directly managing and developing staff.

The Director will serve as a strategic partner to the Managing Director of Engagement & Impact, independently identifying marketing challenges and opportunities, developing well-supported recommendations, and leading their execution. This person must bring exceptional analytical reasoning and communication skills, sound judgment, and the ability to create clarity and direction amid complexity.

The ideal candidate will demonstrate

Broad marketing expertise with depth in performance marketing: A record of measurable acquisition or growth outcomes, substantial experience managing paid media investment, and strong knowledge of consumer research, marketing measurement, SEO, and paid search.

Exceptional analysis and reasoning: Identifies essential facts, recognizes questionable or incomplete information, and examines complex problems systematically. Connects evidence across sources, tests assumptions and competing explanations, and develops broader insights that guide decisions beyond the immediate situation.

Outstanding written and verbal communication: Brings clarity, structure, and precision to complex ideas. Builds persuasive arguments, adapts communication to the audience, and responds directly and thoughtfully to questions and challenges, with confidence balanced by openness to new evidence.

Responsibilities

Strategy, research, and performance

Develop an integrated marketing strategy that advances student enrollment and talent recruitment and supports donor acquisition and fundraising. Lead audience and market research to inform priorities, positioning, messaging, and engagement, with enrollment strategies tailored to schools, grade levels, and geographies.
Establish success measures and testing priorities, and investigate marketing performance from awareness through enrollment, hiring, or giving depending on the audience by integrating research, campaign data, and operational context. Assess data quality and attribution limitations, evaluate competing explanations, and identify likely drivers of results. Produce concise performance reports, test plans, and prioritized recommendations for targeting, messaging, and investment, explaining the supporting evidence, tradeoffs, and uncertainties.
Own the marketing budget, allocating and adjusting investments based on strategic priorities, performance evidence, and expected impact.

Campaigns and digital experience

Direct campaigns and agency partners across paid and owned channels, setting clear objectives, critically evaluating proposed approaches, and translating strategy into effective creative and campaign briefs.
Oversee the website, search strategy, and social media presence, aligning content, discoverability, and user experience to build understanding of Zeta and move audiences toward action.