Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Job Summary

The Associate Discoverability Director, SEO & GEO is a dedicated VML Discoverability consultant deployed to support strategic client engagements. Acting as a trusted advisor, this person delivers strategic guidance across organic search, technical SEO, content discoverability and AI-search readiness (Generative Engine Optimization). They lead planning sessions, workshops and roadmap development with clients, and partner closely with stakeholders to match search expertise to client needs.

The role is advisory. The consultant diagnoses, recommends and guides; client teams own implementation. Success means clients leave each engagement with a clear, prioritized SEO and GEO program they can operationalize.

Key Responsibilities

Individual

Supervise execution of standard Organic Search recommendations for improving Organic Search on websites in various stages of development, keyword research utilizing leading industry tools, analyze and optimize on-page Organic Search signals like titles, descriptions, copy, images, internal links, comprehensive site audits and competitive analyses, Organic Search recommendations for non-website digital assets like video Connections, social media profiles, local listings, vertical directories and others
Supervise documentation of client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
Reviewing and providing feedback on direct reports' monthly organic search performance reports, decks, strategies and other deliverables
Effective and persuasive presentations (verbal and written) for teams and clients
Help enterprise clients expand their knowledge and use of search engine optimization and drive internal client adoption
Attend meetings with other company functions necessary to perform duties and organizational development
Stay current on the constantly changing search and technology industry
Participate in new business pitches, RFPs, RFIs, scoping and new or expanded SOWs
Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans. Motivate direct reports to achieve exceptional results for clients, as well as drive team goal forward to achieve ambitious internal goals.
Leads day-to-day organic search stewardship for all assigned accounts
Integral role of search strategy planning for tactical execution and measurement
Collaborates across departments to present proposals, strategies and results to client; collaborates across departments to ensure appropriate inclusion at the correct times in the process for client work
Owns day-to-day client communication, addressing issues and ensuring deadlines and quality standards are met.
Staying current on rapidly changing industry standards and pushing clients to implement their best search work
Navigating multiple dependencies on technology, content creators and other Connections in order for search work to be effective
Leverage automation tools to find efficiencies in the work that is completed
Reviews client-facing decks, performance reports and search strategies
Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans