Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Role Overview

The Digital Partner Marketing Manager (DPMM) is a partner-facing GTM leader responsible for translating client priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.

Key Responsibilities

Partner GTM Strategy & Planning

Translate client solution plays and priorities into clear, executable partner GTM plans
Define target audiences, value proposition, messaging and channel strategy
Simplify complex partner strategies into focused, outcome-oriented plans
Align closely with PMMs, PDMs and sales stakeholders on GTM priorities

Campaign Activation & Execution

Guide partners to launch and execute campaigns quickly using available assets and programs
Support end-to-end campaign activation (planning → execution → optimization)
Ensure alignment to client incentives, programs and Campaign-in-a-Box frameworks
Drive repeatable execution models across the partner portfolio

Pipeline & Performance Accountability

Drive partner activity toward pipeline generation and opportunity creation
Track performance across funnel metrics (leads, referrals, pipeline)
Use dashboards and data insights to recommend next best actions
Ensure campaign impact is measurable and tied to business outcomes

Partner Relationship & Influence

Act as a trusted advisor to partner marketing and leadership teams
Build strong, ongoing relationships with a portfolio of partners (15-20)
Influence partner priorities without authority, guiding focus toward highest-impact activities
Lead partner meetings and workshops with confidence and clarity

Data-Driven Decision Making

Use performance data to prioritize partners, campaigns and investments
Identify risks, gaps and opportunities early and drive course correction
Translate insights into clear, actionable recommendations
Ensure consistent use of tracking tools, reporting frameworks and governance processes

Scalable Delivery & Operational Excellence

Manage a portfolio of partners using structured frameworks, templates and playbooks
Deliver consistent output quality through repeatable processes
Contribute to a globally standardized operating model with local adaptability
Maintain strong execution cadence across planning, delivery and reporting cycles

Success Profile (Critical Capabilities)

Strategic & Commercial Thinker

Connects partner strengths to market demand and customer needs
Focuses on pipeline, revenue impact, and business outcomes
Prioritizes what will drive impact this quarter

Structured GTM Planner

Translates strategy into clear, phased GTM plans
Defines KPIs, audiences and channel mix
Brings structure without over-complicating

Digital Marketing Fluent

Strong understanding of demand generation across channels
Understands funnel mechanics (awareness → conversion → pipeline)
Provides practical, execution-ready recommendations