Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

VML

Freelance Senior Copywriter / Content Designer – Experience Design

Role Summary

VML seeking a Freelance Senior Copywriter / Content Designer to lead language strategy and execution across campaigns, CRM programs, digital products, and multi-channel experiences. This role sits at the intersection of copywriting, UX/UI, brand, and experience design, translating business and brand objectives into clear, compelling, and strategically connected content.

The ideal candidate is a strategic and hands-on writer who can develop messaging frameworks, voice and tone systems, naming, campaign concepts, UX content, and modular content for scalable digital experiences. They are comfortable working directly in design environments such as Figma, collaborating closely with UX/UI designers, strategists, creative directors, technology teams, and clients.

This role also embraces AI-enabled content development, testing, synthesis, and optimization, using emerging tools to accelerate exploration while maintaining high standards for originality, accessibility, accuracy, brand equity, and user trust.

Experience in CRM, healthcare/pharmaceutical marketing, regulated environments, and advertising or marketing communications is highly valued.

Key Responsibilities

Lead strategic copywriting and content strategy across digital ecosystems, campaigns, CRM programs, products, and customer journeys.
Develop compelling, audience-centered messaging that translates brand and business objectives into meaningful experiences.
Define and evolve voice, tone, editorial standards, messaging frameworks, naming systems, and content principles.
Write and refine campaign concepts, headlines, body copy, UX/UI content, CRM communications, calls to action, and other customer-facing experiences.
Prototype and iterate language directly within design environments, collaborating with UX/UI designers throughout the creative process.
Partner with UX, UI, CX, CRM, strategy, data, technology, creative, and project management teams to create cohesive end-to-end experiences.
Contribute copy and content thinking across both UX and UI workflows, bringing a strong understanding of user-centered design and the consumer journey.
Create scalable, modular content systems that support consistency and efficient production across platforms and channels.
Ensure content meets accessibility standards and is optimized for usability, engagement, and relevant search practices.
Use AI tools to generate, test, synthesize, compare, and refine content concepts while applying strong editorial judgment and maintaining brand integrity.
Apply iterative testing, optimization, and data-informed learning to improve content performance.
Present, articulate, and defend strategic and creative work with senior clients and stakeholders.
Mentor junior writers and contribute to team rituals, feedback, creative development, and professional growth.
Help establish and advocate for strong content craft and consistent language standards across teams and client engagements.
Navigate complex stakeholder environments, including regulated healthcare and pharmaceutical communications where applicable.