Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Mid-Level Creative – Luxury Fashion & Editorial

Company: VML

Location: London, UK

Hybrid working: Working from home / Sea Containers office, London, SE1

About VML

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this through our three core practices: Brand Experience, Customer Experience and Commerce.

The Role

We're looking for a Mid-Level Creative with a strong background in high-end luxury fashion and editorial, someone who is genuinely immersed in that world and understands the brands, creative standards and cultural influences that shape it.

This isn't a generalist creative role. We're looking for someone whose experience is deeply rooted in luxury fashion, whether that's through working with leading fashion houses, luxury brands, fashion publications or creative agencies specialising in this space.

You'll have a strong understanding of fashion imagery, editorial storytelling, art direction and the visual language of luxury. You'll know how to create work that feels considered, culturally relevant and true to the brands you're working with.

Social is an important part of the role, so you'll also understand how luxury and fashion brands show up across digital and social platforms, bringing ideas that feel contemporary while maintaining the level of creative craft and sophistication expected within this world.

You'll work closely with creative, strategy, design and production teams to develop ideas and campaigns for a high-profile client account, contributing across social content, campaigns and wider creative projects.

Key Responsibilities

Creative Thinking & Concept Development

Develop strong, original creative ideas rooted in luxury fashion, editorial and contemporary culture.

Translate creative briefs and strategic insights into compelling concepts and campaigns.

Bring a considered creative perspective to brainstorms, drawing on your understanding of fashion, art, photography, design and culture.

Develop ideas that feel authentic to luxury audiences and the brands they engage with.

Luxury Fashion & Editorial Creative

Create work that reflects the visual standards and storytelling associated with high-end fashion and luxury brands.

Bring a strong understanding of fashion imagery, editorial layouts, art direction, typography and visual storytelling.

Draw inspiration from fashion campaigns, luxury publications, photography, art and contemporary culture.

Understand the nuances of luxury brand identities and how to maintain their positioning across different creative executions.