# B2B Digital Content Strategist - Freelance (remote) at WPP Production

> Indonesia · Unspecified · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Awppproduction%3A6234322004 (read 2026-11-08).

## Facts (observed)

- Company: [WPP Production](https://alderhq.app/companies/wpp-production)
- Location text: Jakarta, Indonesia; Kuala Lumpur, Malaysia
- Where it can be done from (inferred): Indonesia (evidence: "Location: Jakarta, Indonesia; Kuala Lumpur, Malaysia")
- Posted: 2026-10-26 (13 days ago)
- First seen by alder: 2026-11-07 · last verified: 2026-11-08
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://www.wppproduction.com/careers/jobs/6234322004?gh_jid=6234322004

## Pay and sponsorship

- Posted pay: not posted

## Description (the employer's text)

### About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

### About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

We are seeking a highly motivated and results-oriented Digital & Content Strategist to develop and execute compelling integrated campaigns and content strategies for an enterprise client. This role is crucial in driving engagement, lead generation, and brand awareness, particularly on LinkedIn and through a monthly newsletter. The ideal candidate will align content with the client’s business priorities, sustainability initiatives, and the specific needs of enterprise-level clients, particularly within the B2B tech space. This role requires a strong understanding of the digital landscape, excellent research skills (including the ability to quickly grasp complex technical information), and the ability to translate that information into engaging and impactful content across the entire marketing funnel (TOF, MOF, BOF).

### This is a freelance, remote role requiring a commitment of 3 to 4 weekdays per week

### Responsibilities

### Campaign & Comms/Content Strategy Development

- Develop comprehensive campaign and communication strategies, including integrated campaigns and email-only campaigns, tailored to target audiences across the entire marketing funnel (TOF, MOF, BOF).
- Understand the target audience (CISOs, Infosec professionals, network security, IT managers in global and local markets), the sales process, and the technology being marketed to develop effective strategies.
- Develop a deep understanding of client’s products and services through independent research.
- Lead the development of creative briefs for campaign assets, ensuring alignment with strategic objectives and target audience insights.
### Performance Reporting & Analysis

- Develop and deliver monthly digital performance reports, analysing key metrics for LinkedIn posts.
- Identify top and lowest performing posts, highlighting trends and providing actionable insights for optimisation.
- Monitor and report on relevant industry trends on LinkedIn, identifying opportunities for client to leverage.
### Content Planning & Strategy

- Develop a monthly content calendar for LinkedIn, incorporating client’s business priorities and new asset releases.
- Propose 15-20 detailed post outlines per month, including compelling titles, engaging content, recommended post formats (e.g., text, image, video), and relevant asset references.
- Ensure all content aligns with client’s brand voice and strategic objectives.
### Newsletter Content Development

- Conduct thorough research to identify relevant and engaging topics for the monthly newsletter, specifically targeting CISOs, Infosec professionals, network security, and IT managers.
- Propose 3-4 newsletter topics each month, based on research and alignment with client’s strategic goals.
- Suggest 3 topics for the sustainability newsletter each month.
- Develop detailed topic outlines for selected newsletter topics, providing a clear direction for content creation.
### Sustainability Focus

- Conduct ongoing research to identify relevant sustainability topics for the client, aligning with their corporate social responsibility initiatives.
- Integrate sustainability messaging into LinkedIn posts and newsletter content where appropriate.

---
Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Awppproduction%3A6234322004 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.