About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

The Role: This is a double-hatted role: you lead a brand category across the region, and you are the local market lead where you're based. As Category Lead, you drive priorities and delivery standards for your category everywhere it operates, working with your counterparts in the other markets to keep quality and approach consistent. As Local Market Lead, you own the day-to-day client relationship in your market. You're the person the client calls, the one accountable for what gets delivered, and the person expected to know that market's language, platforms, and regulatory landscape well enough to catch problems before the client has to. PMs report directly to you.

What You'll Own

Category expertise

Drive priorities and delivery standards for your category across every market it touches, not just your own

Build category-specific knowledge that outlasts any single campaign

Mirror the category-cluster model our media partner already runs, so category strategy and media planning move together, not separately

Quality and brand integrity

Review global and regional toolkits and judge, realistically, what can be adapted and how given local platform and regulatory requirements
Hold the line on brand compliance and quality even under deadline pressure

Local market ownership

Serve as the single point of contact for adaptation and delivery in your market, brief through delivery

Own the local partnership and act as gatekeeper for commercial terms specific to your market
Ensure governance cadence is followed, e.g. weekly delivery syncs, monthly reviews, escalating on schedule rather than only when something breaks

Identify and resolve local delivery challenges before they become client-facing issues

Alignment with Media

Make sure adaptation work is aligned to Media's confirmed plan, not created independently and forced into it afterward

Embed local platform and cultural knowledge into what gets adapted and how

Flag early where a market's platform requirements or regulatory constraints affect what's realistically deliverable

Team leadership

Lead your PMs directly and manage workload, quality, and growth

Set a standard the team wants to meet, not just comply with

Flex team capacity as volume and campaign complexity shift versus running a fixed structure regardless of demand

Commercial and operational rigor

Own volume and budget scoping for your market — translating expected campaign volume into resourcing needs, and contributing meaningfully to forecasting and budgeting conversations
Track performance against agreed KPIs, adjusting resourcing or approach as real demand data comes in
Apply financial compliance procedures correctly as a matter of course

Escalation and judgement

Act as the escalation point for your market — resolving what can be resolved locally, and knowing precisely what needs to go to the Regional Lead instead of guessing
Bring recommended solutions to escalations, not just the problem

What You'll Need

8+ years in account or category leadership within content production or adaptation, ideally agency-side