# Manager, Activation Digital Planning, Italy at WPP Media > Italy · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Awppmedia%3A5480330008 (read 2026-11-12). ## Facts (observed) - Company: [WPP Media](https://alderhq.app/companies/wpp-media) - Location text: Milan, Italy; Milan - Where it can be done from (inferred): Italy (evidence: "Location: Milan, Italy; Milan") - Posted: 2026-11-12 (0 days ago) - First seen by alder: 2026-11-12 · last verified: 2026-11-12 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://job-boards.greenhouse.io/wppmedia/jobs/5480330008 ## Pay and sponsorship - Posted pay: €31k–€56k per year (from the listing's pay field) - H-1B filings at this company for similar roles, FY26: 14, median offered wage $106k ([US DOL OFLC LCA disclosure data](https://www.dol.gov/agencies/eta/foreign-labor/performance)) - Recognised sponsor (NL): registered as "WPP Media B.V." (checked 2026-11-09, [register](https://ind.nl/en/public-register-recognised-sponsors/public-register-regular-labour-and-highly-skilled-migrants)) ## Description (the employer's text) ### About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary and Impact The Manager, Activation Digital Planning, Italy leads the strategy, development, and delivery of integrated digital media plans for key client accounts. Acting as the primary operational point of contact for clients, the Manager ensures planning efficiency, accuracy, and timely campaign delivery. The role translates client business and communication objectives into impactful digital media strategies, coordinates team resources, and supports the professional development of junior colleagues, operating with wide autonomy and accountability for the quality of the assigned accounts. Skills and Experience - Lead the development and delivery of integrated digital media plans, ensuring alignment with client objectives, allocated budgets, and agreed KPIs. - Ensure the accuracy, consistency, and efficiency of planning processes across all managed accounts. - Translate client briefs and business priorities into actionable digital media strategies and activation plans. - Coordinate resources across assigned accounts, providing daily guidance, balancing workloads, and supporting the professional development of team members. - Ensure the timely implementation and delivery of digital media strategies and plans. - Act as a trusted operational partner for clients, building effective day-to-day relationships with media supervisors, managers, and other relevant stakeholders. - Monitor campaign delivery and periodically report results, progress, risks, and optimization opportunities. - Lead pre- and post-campaign analysis, translating performance data into strategic insights and actionable recommendations. - Collaborate with agency teams, media owners, technology partners, creative agencies, and other client suppliers to ensure integrated and effective campaign delivery. - Minimum 5 years of experience in online media planning, including responsibility for client accounts and complex digital media plans. - Previous experience in offline media planning is considered an advantage. - Degree or equivalent professional background, preferably in Economics, Advertising, Marketing, Communication, or a related discipline. - Proven knowledge of digital media techniques and platforms, including ad servers, analytics platforms, tag management, and retargeting solutions. - Knowledge of biddable media, programmatic advertising, and performance marketing is highly valued. - Proven experience in account management and in building trusted relationships with client media stakeholders. - Ability to coordinate and train junior team members, providing practical guidance and constructive feedback. - Strong analytical and problem-solving skills, with the ability to identify creative and effective solutions. - High level of accuracy, attention to detail, and accountability for output quality. - Ability to work independently and manage multiple projects, accounts, and deadlines simultaneously. - Strong organizational, prioritization, and time-management skills. - Ability to collaborate effectively and maintain a positive, solution-oriented approach under pressure. - Fluent English, both written and spoken. - Proficient use of technology, including AI, to improve processes, strengthen analysis, and enhance client outcomes. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Awppmedia%3A5480330008 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.