About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3787 - Manager, Planning, Global Client Solutions

Role Summary and Impact

Group: Client Leadership | Client: Ford EMEA | Reports to: Director, Clients, Global Client Solutions

Job Purpose

A key player within the One Ford Media team, the Account Manager works closely with Ford’s Media and Marketing function and WPP’s Ford teams to ensure Ford delivers on its brand electrification vision, and that media plays a proactive role in delivering it while maximising short-term sales goals.

The successful candidate will partner with many WPP Media and WPP teams, including media strategy, media planning and activation, analytics and creative, to ensure best-in-class media support across the Ford Business Unit they are responsible for.

What You’ll Do

Be a Ford Business Unit expert, providing education, guidance, business-level knowledge and customised media support for Ford Media functions and stakeholders across the broader WPP group.
Support the Business Unit Lead in partnering with the Ford Media client to understand and socialise Business Unit-specific measurement, the usage and relationship of brand and performance media, how to invest successfully in both, and how to evaluate and maximise return against Ford business objectives.
Manage stakeholder relationships by aligning Ford EU media campaign frameworks and ensuring regional and local teams are incorporated early in the planning process.
Support the operating and engagement models, ensuring effective dissemination of information, continual engagement and collaboration with cross-functional teams, alignment and education between global and international teams, and support the workflows, touchpoints and outputs from the team.
Support the management of EU Business Unit media budgets.
Identify potential risks and opportunities within existing media plans and programmes over the immediate and long-term horizons.

Key Principles for Success

You will use your own initiative to support the Director, Clients, Global Client Solutions in managing and coordinating workstreams to deliver integrated media campaigns. You will lead by example, supporting an environment where all cross-functional team members have the opportunity to fulfil their potential and deliver exceptional work for our clients.

Manage the more junior central clients, following clear ways of working and process practices.
Ensure Business Unit campaigns are best in class and push the Ford business forward.
Support the end-to-end client key deliverables for your Business Unit (e.g. quarterly/yearly planning a), working in full collaboration with the central planning teams as one unit.
Maintain clear, regular contact across the Ford team to surface successes and challenges, so they can be shared or remedied quickly before escalation.

Principal Responsibilities in Detail

Delivering client performance

Focus on integration to drive integrated strategy and data-driven marketing in line with offline activations and brand goals.
Work with the team, enabling them to present media plans and documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs, budget splits and KPIs.
Collaborate with the team on plans, insights and recommendations.
Support the Business Unit Lead in surfacing and sharing insights back to the client, and work with the team to surface optimisation opportunities across media activations, ways of working and collaboration processes.