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3763 - Senior Associate, Search, UK

Role Summary and Impact

About the Paid Search team at OpenMind

The Paid Search team works to effectively deploy keyword targeted campaigns to consistently deliver excellent results against client KPI targets. We are a team of approximately 7 people working on a mix of brands such as Purina, SMA, Nespresso, Nescafe etc.

We are now looking for the new Senior Paid Search Account Executive to come and join the growing Paid Search team based in London.

Intro to the role

As a Senior Paid Search Account Executive you will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.

Key Responsibilities

Campaign Management

Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.

Client & Partner Management

Collaborate with and support other team members in the implementation, optimisation, and paid search activation for clients.
Interact effectively within your client team, and with the client & suppliers, building solid external working relationships and establishing rapport.
Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.

Operational Excellence

Conduct performance analysis, internal data maintenance, issue identification and solution development.
Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.

Skills and Experience

Deep Paid Search knowledge and experience, with current dated certifications (Google and Microsoft Ads).
Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360 or Skai, for example).
Self-motivated and able to manage your and your direct report’s time effectively.
Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.