# Group Director, Addressable Activation at WPP Media > Canada · Director+ · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Awppmedia%3A5453264008 (read 2026-11-11). ## Facts (observed) - Company: [WPP Media](https://alderhq.app/companies/wpp-media) - Location text: Toronto, Canada; Toronto - Where it can be done from (inferred): Canada (evidence: "Location: Toronto, Canada; Toronto") - Posted: 2026-11-11 (0 days ago) - First seen by alder: 2026-11-11 · last verified: 2026-11-11 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://job-boards.greenhouse.io/wppmedia/jobs/5453264008 ## Pay and sponsorship - Posted pay: CAD 110k–CAD 160k per year (from the listing's pay field) - Market band for similar posted roles (Toronto, n 88): p25 CAD 130k, median CAD 155k, p75 CAD 206k - H-1B filings at this company for similar roles, FY26: 14, median offered wage $106k ([US DOL OFLC LCA disclosure data](https://www.dol.gov/agencies/eta/foreign-labor/performance)) - Recognised sponsor (NL): registered as "WPP Media B.V." (checked 2026-11-09, [register](https://ind.nl/en/public-register-recognised-sponsors/public-register-regular-labour-and-highly-skilled-migrants)) ## Description (the employer's text) ### About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. ### IMPACT The Group Director, Addressable Activation is responsible for management and leadership of unified and client focused Search, Social, Programmatic and eCommerce activation teams within the agency. This role requires proven experience in biddable media planning, multi channel activation, optimization, process development, management, and leadership. The incumbent is a highly passionate and dynamic media professional keen on applying their understanding, skills, and experience to drive client outcomes and foster career growth for data-driven search, social, programmatic and eCommerce specialists. ### KEY ACCOUNTABILITIES ### Client and Agency - Establish, own, monitor, optimize, performance metrics of client campaigns within relevant platforms - Work with clients, agency leadership and performance leads to uncover business needs and objectives - Develop, maintain and refine trusted relationships and service levels that bridge key client and agency stakeholders - Proactively identify and solve client risks before they escalate ### Team Leadership - Lead unified multi-channel activation team members supporting Search, Social, Programmatic and e-Commerce campaign planning, execution, and optimizations to achieve client KPIs and award winning outcomes - Provide strategic input to manage and develop campaigns with various strategies, such as, prospecting, remarketing, contextual targeting to meet client goals - Oversee the client activation performance audits and WPP Media best practice implementation to enhance client outcomes across channels - Lead deployment of available WPP Media automation and product solutions across agency clients. - Develop process and lead compliance to mitigate risk throughout media activation lifecycle - Understand clients' business and coach team members to enhance client performance with new ideas - Assist agency teams and clients to define their performance marketing approach to achieve business results - Manage project plans, scope of work, and timelines meeting delivery all required expectations - Develop relationships of key platform partners - Develop and own activation team staff plans (onshore / offshore), monitoring hours to ensure effective client focused service levels and efficiency - Ensure best practice optimization approaches to meet client objectives as well as workflows with internal groups - Lead team & agency training sessions related to media activation and WPP Media best practices. ### P&L and Business Development Support - Collaborate with Media Solutions & agency partners to identify and develop proposals - Identify and improve account profitability, billings and revenue through client growth roadmap creation and overall GroupM product adoption - Support budget development and client forecasting - Develop media strategies for new business pitches - Collaborate with agency and wider WPP Media teams to identify opportunities for SEO, Content, and other services JOB REQUIREMENTS - 7+ years of related industry experience, and demonstrated strong client relationship responsibility, preferably agency: Paid Search, Paid Social, Programmatic, eCommerce, SEO - Experience overseeing and managing organizational performance with strategic objectives and financial targets - University Degree or proven equivalent experience in related field - Excellent proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook - Demonstrated track record of client relationship development and service --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Awppmedia%3A5453264008 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.