About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

IMPACT

The Group Director, Addressable Activation is responsible for management and leadership of unified and client focused Search, Social, Programmatic and eCommerce activation teams within the agency. This role requires proven experience in biddable media planning, multi channel activation, optimization, process development, management, and leadership. The incumbent is a highly passionate and dynamic media professional keen on applying their understanding, skills, and experience to drive client outcomes and foster career growth for data-driven search, social, programmatic and eCommerce specialists.

KEY ACCOUNTABILITIES

Client and Agency

Establish, own, monitor, optimize, performance metrics of client campaigns within relevant platforms
Work with clients, agency leadership and performance leads to uncover business needs and objectives
Develop, maintain and refine trusted relationships and service levels that bridge key client and agency stakeholders
Proactively identify and solve client risks before they escalate

Team Leadership

Lead unified multi-channel activation team members supporting Search, Social, Programmatic and e-Commerce campaign planning, execution, and optimizations to achieve client KPIs and award winning outcomes
Provide strategic input to manage and develop campaigns with various strategies, such as, prospecting, remarketing, contextual targeting to meet client goals
Oversee the client activation performance audits and WPP Media best practice implementation to enhance client outcomes across channels
Lead deployment of available WPP Media automation and product solutions across agency clients.
Develop process and lead compliance to mitigate risk throughout media activation lifecycle
Understand clients' business and coach team members to enhance client performance with new ideas
Assist agency teams and clients to define their performance marketing approach to achieve business results
Manage project plans, scope of work, and timelines meeting delivery all required expectations
Develop relationships of key platform partners
Develop and own activation team staff plans (onshore / offshore), monitoring hours to ensure effective client focused service levels and efficiency
Ensure best practice optimization approaches to meet client objectives as well as workflows with internal groups
Lead team & agency training sessions related to media activation and WPP Media best practices.

P&L and Business Development Support

Collaborate with Media Solutions & agency partners to identify and develop proposals
Identify and improve account profitability, billings and revenue through client growth roadmap creation and overall GroupM product adoption
Support budget development and client forecasting
Develop media strategies for new business pitches
Collaborate with agency and wider WPP Media teams to identify opportunities for SEO, Content, and other services

JOB REQUIREMENTS

7+ years of related industry experience, and demonstrated strong client relationship responsibility, preferably agency: Paid Search, Paid Social, Programmatic, eCommerce, SEO
Experience overseeing and managing organizational performance with strategic objectives and financial targets
University Degree or proven equivalent experience in related field
Excellent proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook
Demonstrated track record of client relationship development and service