About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Job Title: Associate, Programmatic

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Purpose of Job:

The Programmatic Coordinator is responsible for assisting in day-to-day campaign activity for your assigned brands and campaigns. You will work with the Programmatic Manager in service, setup and activation of your respective programmatic campaigns for your assigned clients.

The Programmatic Coordinator develops positive relationships with agency partners and internal teams while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels

Key Accountabilities:

Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
Participate in discussions about potential campaigns and attend new campaign briefings.
Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
Establish a respectful relationship with internal and external teams
Monitor pacing of campaigns and update internal status tracker by utilizing
Use optimization tools and resources to hit performance goals. Ensure full delivery on campaigns and recommend alternatives, when needed.
Keep regular and detailed optimization notes and campaign insights
Great attitude, with ambition to learn programmatic landscape and partner value proposition.

Knowledge and Skills:

Excellent communication and Interpersonal skills
Ability to manage multiple priorities, deadlines and account demands
Introductory knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, SSP, PMP, Deal, Programmatic Guaranteed, etc.)
Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
Ability to navigate ad-server and ad-verification platforms and pull reports, as needed
Passion for problem solving and digital media
Strong attention to detail & time management

Education and Work Experience:

0 - 6 months hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, Xandr or other DSP preferred .
DSP certifications are preferred, but not required