About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary

The Senior Investment Associate handles day to day management (development, execution, and optimization) of the integrated digital spend for their assigned clients. You will develop media recommendations with the larger Investment Team, see them through to approval, successfully implement, and report on campaign performance across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.

Responsibilities

Integrate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
Participate in vendor RFP selection
Help manage RFP process (all digital direct/sponsorship media)
Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
Develop tactical buy with larger Investment team
Assist with entering the partner buys into Prisma platform, sending out IOs, and preparing campaign for launches in DCM (trafficking, setting up ad serving, etc.)
Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
Create Partner POVs
Keep current on partner and marketplace innovations, ad models, and technologies
Proactive in following up on client team requests with a key awareness of client deadlines
Collaborate with Analytics to identify and activate buy optimizations
Manage monthly billing
Maintain communication with Planning team to ensure timely delivery of requests
Collaborate with the media team members to resolve media billing issues
Help develop and attend media recommendation presentations

Requirements

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
1+ years of prior digital investment experience required
Build and maintain strong relationships with media, technology, analytics and WPP Media teams as well as media and technology publishers
Foster camaraderie within the Investment team and with all key stakeholders they support
Provide guidance to team members and nurture/promote team environment
Train employees on tools and best practices
Be capable of working successfully within a team as well as independently
Thorough understanding of the media landscape and fast-moving digital trends
Strong quantitative and analytical/results-oriented skills
Excellent verbal and written communication skills
Ability to work in a team environment that promotes collaboration
Adept at communicating effectively across all levels
Ability to multi-task, work successfully with teams, and work under pressure
Excellent time-management and follow-through skills
Advanced proficiency in Excel with intermediate PowerPoint skills

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.