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Role Purpose

WPP is undergoing an exciting global transformation, and we are seeking an experienced and detail-oriented Senior Automation Quality Analyst, specialising in Playwright, to join our Central QA team. In this senior role you will lead the automation of our regression and end-to-end test suites, set the standard for test quality across the team, and act as a go-to technical reference for other QA engineers.You will be instrumental in sustaining the reliability of our platform under a trunk-based, continuously delivered way of working, where quality has to be built in early rather than inspected at the end. Beyond strong automation fundamentals, we are looking for someone attuned to modern, AI-assisted ways of working — using AI tooling to accelerate test design, authoring and analysis without compromising rigour. This is a senior position with a clear path towards a QA Lead role for the right person. We encourage applications from a diverse range of backgrounds and experiences.

Key Responsibilities

As a Senior Automation Quality Analyst, you will:

Automation and test engineering

Lead the design, build and maintenance of automated end-to-end and regression suites using Playwright with TypeScript/JavaScript.
Analyse business requirements and translate them into robust, maintainable test cases and automation coverage.
Perform formal and exploratory testing; execute and review both automated and manual test cases.
Identify, document and track defects, providing clear and concise descriptions that allow developers to reproduce and resolve issues efficiently.
Conduct regression testing to verify that resolved issues do not affect existing functionality.

Continuous delivery and the merge gate

Embed testing into the CI/CD pipeline, keeping the merge gate reliable and the nightly regression green.
Use AI tooling to accelerate test authoring, data creation and defect analysis, applying sound judgement to validate AI-assisted output.
Collaborate with developers to identify the root cause of issues, and with SRE and DevOps to keep test environments and test data stable.
Lead testing activities during sprints and releases.
Communicate complex issues clearly to both business and technical stakeholders, and report test results.
Define and apply the criteria for what belongs in the merge gate versus the nightly suite, keeping gate suites within an agreed time budget so they give fast, trustworthy feedback.
Own test stability — triage flaky tests, apply the quarantine policy, and drive fixes so confidence in automated results is maintained.
Design test coverage appropriate to each environment as code progresses from integration through to pre-production and performance environments.
Provide test evidence to support release readiness and the Go/No-Go decision.

Standards, mentoring and hand-over

Set and uphold automation standards; review other engineers' test cases and automated tests and mentor QA engineers on good practice.
Stabilise test suites and hand them over to POD teams, supporting developers in maintaining them once ownership transfers.
Work across multiple POD teams and codebases, adapting to differing priorities while keeping a consistent quality bar.