# Growth Marketing Lead, Marketplace at Wonderschool

> United States · Staff · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Awonderschool%3A7849944003 (read 2026-11-07).

## Facts (observed)

- Company: [Wonderschool](https://alderhq.app/companies/wonderschool)
- Location text: San Francisco; San Francisco
- Where it can be done from (inferred): United States (evidence: "Location: San Francisco; San Francisco")
- Posted: 2026-10-17 (21 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/wonderschool/jobs/7849944003

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (SF Bay Area, n 789): p25 $177k, median $210k, p75 $250k

## Description (the employer's text)

### About Wonderschool

Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.

### The Role

You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.

### What You'll Do

Parent growth

- Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
- Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
- Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.
Provider growth

- Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.
- Recruit teachers and educators onto the platform through events, social ads, and community partnerships.
- Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.
Systems and measurement

- Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.
- Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
- Work closely with product and engineering on the website and funnel.
### Who You Are

- Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.
- Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.
- Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.
- Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.
- Demographically savvy: you know how to adapt messaging across very different communities.
- A systems builder. You would rather build a machine than run the same play twice by hand.
- Hands-on with AI tools and excited to apply them to marketing and the parent experience.
### Nice to Have

- Experience at a two-sided marketplace.
- Early childhood education, childcare, or edtech familiarity.
- Experience recruiting educators or similar supply-side audiences.
### Location and Compensation

- Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.
- Compensation: Competitive market rate plus meaningful equity.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Awonderschool%3A7849944003 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.