We’re building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.

Why join us

Own the AI-first transformation of an entire industry.

Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations.

Real traction, real scale.

Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff.

A company where builders thrive.

We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.

Global team, local energy.

With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.

Equity and upside, not just a paycheck.

Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!

POSITION SUMMARY

As a Business Development Representative, you will drive pipeline growth across both inbound and outbound channels. You are responsible for engaging inbound leads from marketing programs (free trials, events, webinars, and content downloads) and proactively prospecting into target accounts through strategic outbound motions. Your primary objective is to generate Sales Accepted Opportunities (SAOs) by setting Product Qualified Opportunities (PQOs) through identifying, researching, qualifying, and converting prospects into qualified meetings for Account Executives. You’ll serve as the first point of contact for many prospective customers, building UpKeep’s brand and creating meaningful first impressions that accelerate the sales cycle.

This is a hybrid role where the employee will be in office Tuesday through Thursday.

This is a quota-carrying role. The expectation is to consistently meet and exceed your SAO targets month over month.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Inbound Pipeline Development

Respond to and qualify inbound leads from free trials, events, webinars, content downloads, and marketing campaigns
Engage prospects via email, phone, and chat to assess fit, understand pain points, and determine alignment with UpKeep’s ideal customer profile
Maintain active engagement with leads through informed, strategic, and creative follow-up sequences
Partner with Marketing and Product to deliver effective messaging and identify the best-converting customer profiles

Outbound Pipeline Development

Identify, research, and prospect into target accounts aligned with UpKeep’s ideal customer profile
Build and execute personalized outbound campaigns via cold calling, email sequences, LinkedIn, and other strategic channels
Create account plans that reflect a comprehensive understanding of the prospect’s business, maintenance challenges, and how UpKeep delivers value
Strategically partner with Account Executives to develop and run playbooks for winning prioritized accounts

Pipeline Management & Execution

Set Product Qualified Opportunities (PQOs) from both inbound and outbound prospects, converting them into qualified meetings for Account Executives