This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, Israel and Japan. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage's Top Workplaces USA, and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."

About You

You are a storyteller first. You can demo the product and tell the story of what it changes for a customer as well as anyone in the company, and you know that sharp positioning is about the outcome, not the feature.
You understand manufacturing or another regulated industry, or you have proven you can learn one by going to the people who do the work: customer conversations, site visits, win and loss reviews, customer advisory boards.
You think and write with precision and specificity, and you are accountable commercially. You can point to a win rate or a campaign result that moved because of a positioning call you made.
AI is already part of how you work, and you know it is a starting point for customer insight, not a substitute for talking to customers, sales and the customer team.

What skills do I need?

5-7+ years of product marketing experience, or equivalent experience in product, operations or customer-facing roles where you translated a complex B2B product into outcomes buyers cared about. Wherever you’ve worked, you should be able to show how you shaped how a product was positioned, sold and understood in the market
Understanding of manufacturing or a regulated industry, gained either by working in one or by building a real voice of the customer practice in an industry you did not come from: direct customer conversations, on site visits, win and loss reviews, customer advisory boards and synthesis of sales call recordings. Experience working directly in a manufacturing environment, with knowledge of discrete manufacturing pain points and use cases, is a major plus
The ability to turn a complex B2B enterprise platform into positioning that lands with operational buyers in terms of the outcomes they care about, with examples where that positioning had a measurable effect on win rates, adoption or how the field sells
Experience in driving adoption of new tools or processes with frontline workers, such as operators. You understand why a good product still fails on the floor, and can turn that understanding into messaging and proof points, is a major plus
Demonstrated AI fluency in your own workflow, and just as importantly, a demonstrated ability to build strong cross functional relationships that deepen your understanding of the customer and give credibility to the strategy you recommend
Startup or scale up experience is a plus
Bachelor's degree in Marketing, Business, Communications or equivalent working experience

Key Responsibilities

Influence and evolve Tulip's platform narrative alongside the product marketing team: the positioning, messaging and proof points that revenue marketing and the industry marketers adapt for their campaigns and segments
Build and run a voice of the customer practice with product and customer success: customer conversations, site visits with sales, win and loss reviews, customer advisory boards and synthesis of sales calls, and turn what you learn into positioning
Develop positioning and customer stories that connect product capabilities to customer value for operational buyers, and demo the product in support of them