MARKETING LEAD / HEAD OF B2B MARKETING

Role: Marketing Lead / Head of B2B Marketing

Location: US Remote

About TubeScience

The next era of advertising performance will be driven by creative.

As AI automates more of media buying, targeting, and optimization, creative is becoming one of the most important levers advertisers can control. TubeScience is building the infrastructure to make performance creative more effective, measurable, and scalable.

For more than a decade, we've combined consumer insights, creative strategy, real creators, production, technology, and performance data to help brands acquire customers at scale. We work across major advertising platforms and challenge traditional agency economics with a pay-for-performance model: rather than selling creative deliverables or hours, we earn a share of media spend when our creative meets advertiser performance goals. We complement in-house teams and incumbent agencies, proving our value through results.

We're expanding this model across enterprise advertisers, platform partnerships, and categories, including regulated industries such as healthcare and financial services. We're looking for a marketing leader to help define and accelerate this next chapter.

The Opportunity

Build the B2B marketing engine behind a differentiated business at an important stage of growth. You'll own TubeScience's marketing strategy, positioning, and go-to-market execution, partnering directly with executive leadership, Sales, Partnerships, and our creative and technology teams.

The challenge is bigger than generating leads. You'll establish TubeScience as a new kind of performance partner—combining agency-grade creative, technology-enabled infrastructure, and a commercial model tied to advertiser results. You'll shape the market narrative, reach enterprise decision-makers, and build repeatable programs that turn awareness into qualified opportunities and revenue.

This is initially a senior, hands-on individual contributor role with genuine strategic ownership—not a role that simply executes leadership's messaging. You'll have the autonomy to set priorities, influence positioning and commercial strategy, and deliver measurable results. As marketing demonstrates ROI, you'll help determine where and when to invest in additional team capabilities.

What You'll Own

Positioning, brand, and category leadership — Define TubeScience's positioning, messaging, and differentiation across the advertising ecosystem. Build a clear narrative around performance creative infrastructure, AI-enabled capabilities, and pay-for-performance economics. Establish thought leadership on creative as a performance lever, partnership ads, and outcome-based advertising.
Enterprise go-to-market strategy and demand generation — Own B2B marketing strategy, priorities, budget, and performance metrics. Build integrated campaigns across paid and organic channels, content, email, events, partnerships, and account-based marketing. Partner with Sales to define ideal customer profiles, target strategic accounts, and connect marketing investment to qualified pipeline, opportunity progression, and revenue. Develop tailored programs for healthcare, financial services, and other regulated categories.
Product and solutions marketing — Partner with leadership, technology, and operations teams to shape positioning, packaging, and launches for new offerings, platform partnerships, and commercial models. Explain how proprietary technology, AI workflows, creative testing, and production infrastructure translate into measurable advertiser value. Use market and customer insights to influence go-to-market priorities.
Customer storytelling and sales enablement — Turn customer performance data into persuasive case studies, proof points, and vertical-specific narratives. Build executive presentations, sales materials, proposals, and content for CMOs, growth leaders, media executives, agencies, and procurement teams. Partner with customer-facing teams to identify advocacy opportunities.