# Brand Marketing Associate- Innovation, Owala at Trove Brands

> United States · Junior · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Atrovebrands%3A4428979009 (read 2026-11-06).

## Facts (observed)

- Company: [Trove Brands](https://alderhq.app/companies/trove-brands)
- Location text: Lehi, UT; Trove Brands
- Where it can be done from (inferred): United States (evidence: "Location: Lehi, UT; Trove Brands")
- Posted: 2026-09-30 (37 days ago)
- First seen by alder: 2026-11-02 · last verified: 2026-11-04
- Reposted: 0 times · edited: 0 times
- Apply on the employer's site: https://job-boards.greenhouse.io/trovebrands/jobs/4428979009

## Pay and sponsorship

- Posted pay: not posted
- Market band for similar posted roles (Salt Lake City, n 25): p25 $70k, median $78k, p75 $83k

## Description (the employer's text)

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

Join Owala’s Innovation Team to help bring brand-defining products to life — from idea to launch. As a Brand Marketing Associate on this team, you’ll operate at the intersection of brand, product marketing, and product strategy, helping to translate consumer insights into product requirements, shape go-to-market strategies, and ensure every launch delivers both customer value and brand consistency. You’ll collaborate closely with Product Development, Sales, Creative, and Digital teams to define the “why,” “what,” and “how” behind each product — making sure it’s built right, positioned clearly, and launched powerfully across every channel.This is a high-impact role for someone who thrives in fast-paced, consumer-focused environments and is passionate about building thoughtful, relevant products that connect with real people.

### Key Responsibilities

- Lead go-to-market strategy, positioning, and execution for product launches across retail and DTC channels
- Collaborate with Product Development to align product milestones, features, and design with consumer needs and business goals
- Own SKU planning and assortment strategy to support launch, merchandising narratives, and channel differentiation
- Coordinate the development of packaging, digital assets, and marketing materials in partnership with creative and product development teams.
- Provide training and resources for both sales and customer service to support sell-in and post-launch success
- Analyze consumer insights, category trends, and product performance to inform future product decisions
- Act as the voice of the consumer to product teams — and articulate product value to the consumer• Contribute to product roadmap conversations and help define product briefs and opportunities
### Required Qualifications

- Bachelor’s degree (business, marketing, experience design or related field)
- 2–4 years of experience in brand management, product marketing, or marketing-focused product management — ideally in consumer goods, lifestyle, or retail categories
- Proven track record of leading cross-functional product launches
- Experience managing the full product lifecycle — from concept to shelf (or site)
- Commercial acumen and familiarity with both retail and direct-to-consumer models
- Excellent communication and storytelling skills — with an ability to simplify and clarify
- Data-fluent, with the ability to translate performance metrics into strategy
- Organized, proactive, and adaptable in a fast-moving environment
### Preferred Qualifications

- Experience in CPG, consumer products, retail, or another fast-paced consumer-facing business
- Experience supporting or owning brand, channel, category, or go-to-market strategy
- Experience using consumer, customer, sales, or financial data to identify insights and influence business decisions
- Exposure to P&L management, forecasting, demand planning, or other financial drivers of a business
- Experience partnering cross-functionally with teams such as Sales, Finance, Creative, Product, Operations/Purchasing, or Supply Chain
- Experience evaluating or influencing assortment, pricing, product positioning, promotions, or commercialization
- Demonstrated ability to balance short-term business opportunities with long-term brand health

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Atrovebrands%3A4428979009 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.