Field and ABM Manager

About Trolley

Trolley is the payouts platform for the internet economy. Our vision is to unlock the collective economic opportunity of the internet – for everyone – by building a truly global payouts ecosystem. Through our powerful platform and API, Trolley enables businesses to reach people from all corners of the world and offer creators, on-demand workers, and suppliers the ability to bring their specialized talents to a global market. Businesses use Trolley to automate and manage payouts, collect recipient tax and banking information, and mitigate fraud and risk. It is the go-to payouts solution for hundreds of businesses like Canva, Soundcloud, and Envato, ensuring creators, artists, and suppliers get paid efficiently. Trolley has processed millions of payments, supporting musicians, artists, makers, vendors, and suppliers worldwide.

Reports to: Director, Demand Generation

Interview stages: preliminary/recruiter interview, hiring manager interview, final round with CGO.

About the Role

We want to build relationships that convert and accelerate pipelines within our most valuable accounts. This is a highly strategic and collaborative role focused on seamlessly blending the digital precision of Account-Based Marketing (ABM) with the high-touch, offline impact of Field Marketing. You won't just execute; you will be the architect of our offline and ABM motion, establishing the foundational event strategy, building scalable playbooks, and defining the measurement frameworks that prove ROI.

You will work backward from target account pipeline goals to build integrated campaigns where pre-event digital outreach, bespoke in-person VIP experiences, and hyper-personalized follow-ups work together to win our most critical accounts. You own the full account journey—from tiering and targeting to local market activations and post-event pipeline acceleration.

Your Standard Week:

60% Strategy & Execution: Building and running integrated ABM and field programs, from account research, segmentation, and personalized campaigns to executive experiences and event activations.
25% Sales Partnership: Working with Sales and SDRs to prioritize target accounts, map buying committees, coordinate outreach, drive event attendance, and ensure timely follow-up.
15% Measurement & Optimization: Tracking account engagement, pipeline impact, and program ROI, then using those insights to improve targeting and investment decisions.

What You'll Be Doing

Strategy & Playbook Development: Define Trolley’s integrated ABM and field marketing strategy from the ground up. Build repeatable playbooks for one-to-one and one-to-few campaigns, executive dinners, roadshows, trade shows, and other targeted activations.
Account Targeting & Research: Partner with GTM Ops and Sales leadership to define and prioritize Target Account Lists, map buying committees, identify account needs and signals, and develop actionable engagement plans.
Multi-Channel ABM Campaigns: Build personalized account journeys using channels such as email, advertising, landing pages, content, direct mail, sales outreach, and in-person experiences.
ABM-Driven Field Programs: Design experiences that bring the right accounts and executive buyers together. Evaluate opportunities based on ICP fit and pipeline potential, not simply whether an event is popular or Sales wants to attend.
End-to-End Event Ownership: Personally manage field programs from planning through execution, including budgets, vendors, logistics, audience acquisition, onsite coordination, and post-event follow-up.
Integrated Pre- and Post-Event Campaigns: Ensure no event stands alone. Use targeted ABM campaigns to generate engagement and attendance before an event, then turn in-person interactions into coordinated follow-up and sales conversations.
Data, Measurement & Insights: Partner with GTM Ops to track account penetration, engagement, pipeline velocity, and ROI. Build clear program reporting and use the results to recommend what should happen next.