Title: Demand Generation Manager

Location: Austin, TX (Hybrid Preferred; Open to Remote)

We are looking for an Demand Gen/Integrated Marketing Manager to serve as the primary driver of demand generation and pipeline growth across TogetherWork's portfolio of vertical software and payments solutions. This role is responsible for developing integrated marketing campaigns that translate product positioning into measurable business results. Working closely with Product Marketing, Sales, Digital Marketing, and external agency partners, the Integrated Marketing Manager owns campaign strategy, performance optimization, and full-funnel execution across multiple channels.

What you'll do

Integrated Campaign Strategy & Demand Generation

Develop and execute integrated marketing campaigns aligned to company revenue and pipeline goals
Translate product positioning, messaging, and launches into full-funnel campaigns that generate awareness, engagement, qualified pipeline, and revenue
Determine the appropriate mix of content, webinars, events, paid media, lifecycle marketing, ABM, partner programs, and customer marketing to achieve campaign objectives
Develop campaign briefs, messaging, offers, and buyer journeys that align with target personas and buying groups

Campaign Performance & Optimization

Own campaign performance across all channels and continuously optimize programs based on data and business outcomes
Analyze funnel performance, campaign attribution, conversion rates, and pipeline contribution to identify opportunities for improvement
Partner with Digital Marketing to execute paid media, marketing automation, SEO, email, and website initiatives while providing strategic direction and campaign priorities
Design and execute A/B testing to improve engagement, conversion, and pipeline quality

Content & Demand Programs

Partner closely with Product Marketing to transform positioning and messaging into compelling marketing campaigns
Identify content needs throughout the buyer journey and collaborate on the development of landing pages, webinars, customer stories, nurture campaigns, sales enablement assets, and thought leadership
Develop integrated campaign plans that coordinate content, digital channels, events, outbound programs, and follow-up activities

Cross-Functional Collaboration

Partner with Sales, Product Marketing, Customer Success, and Business leaders to align marketing programs with business priorities
Collaborate with the Digital Marketing Specialist and agency partners to ensure campaigns are executed efficiently and consistently
Maintain campaign documentation, reporting, and best practices to improve planning and execution across the portfolio

AI-Enabled & Data-Driven Ways of Working

Leverage approved AI tools to improve campaign planning, content development, research, and performance analysis
Use dashboards, attribution reporting, and AI-supported insights to proactively identify performance opportunities and risks
Continuously build AI literacy and identify opportunities to streamline marketing workflows through automation and improved processes

What you'll bring

Bachelor's degree in Marketing, Business, or related field
3-5+ years of B2B SaaS marketing experience in demand generation, integrated marketing, campaign marketing, or growth marketing
Proven success developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth
Experience partnering with Product Marketing to translate positioning into successful marketing programs
Strong understanding of multi-channel marketing including content, webinars, paid media, email, ABM, events, SEO, and lifecycle marketing
Experience using CRM, marketing automation, attribution reporting, and campaign analytics to optimize marketing performance
Strong analytical skills with the ability to translate data into actionable recommendations
Takes ownership and drives programs forward without being asked
Comfortable with camera-on meetings and senior leadership-level communication
Excellent written and verbal communication skills