# Senior Manager, Lifecycle Marketing at Toast

> Remote · Canada · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Atoast%3A8259736 (read 2026-11-07).

## Facts (observed)

- Company: [Toast](https://alderhq.app/companies/toast)
- Location text: Remote- Canada; Remote - Canada
- Where it can be done from (inferred): Remote · Canada (evidence: "Location: Remote- Canada; Remote - Canada")
- Posted: 2026-11-04 (3 days ago)
- First seen by alder: 2026-11-04 · last verified: 2026-11-05
- Reposted: 0 times · edited: 1 times
- Apply on the employer's site: https://careers.toasttab.com/jobs?gh_jid=8259736

## Pay and sponsorship

- Posted pay: $123k–$197k per year (from the listing's pay field)
- Market band for similar posted roles (Canada, n 44): p25 $115k, median $141k, p75 $156k
- H-1B filings at this company for similar roles, FY26: 1 ([US DOL OFLC LCA disclosure data](https://www.dol.gov/agencies/eta/foreign-labor/performance))
- Licensed UK sponsor: registered as "Toast (Mail Order) Limited" (checked 2026-11-03, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers))

## Description (the employer's text)

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve.

We are seeking a Senior Manager, Lifecycle Marketing to build, run and optimize the lifecycle programs that drive customer engagement, adoption, retention, expansion and cross-sell growth. Reporting to the Director, Lifecycle Marketing, this leader will turn lifecycle strategy into live, automated customer journeys and own their day-to-day performance.

The ideal candidate is a hands-on lifecycle marketer with strong marketing automation skills and a track record of launching personalized, behavior-based journeys that move business metrics. They are comfortable building in Marketo, analyzing results; they are eager to apply AI, automation and predictive signals to make lifecycle programs more efficient, more relevant and more effective at driving cross-sell.

### A day in the life (Responsibilities)

### Lifecycle Journey Management

- Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell, within the strategy set by the Director.
- Design customer journeys that align messaging, offers, channels and timing to customer needs and business priorities.
- Translate key lifecycle moments and customer signals into triggers, segments and journey logic.
- Launch segmented, behavior-based programs that improve engagement, product usage, retention and revenue growth.
- Work with Product Marketing, Customer Success, Sales, Revenue Operations and Analytics to plan, launch and measure programs.
### Cross-Sell Programs

- Run lifecycle-driven cross-sell programs end to end, including audience selection, journey build, campaign execution, testing and performance optimization.
- Build cross-sell audiences and journeys using customer behavior, product usage, firmographic data, lifecycle stage and propensity signals.
- Coordinate with Sales and Customer Success on cross-sell handoff points, enablement materials and follow-up processes.
- Execute integrated campaigns that support both self-serve and sales-assisted expansion motions.
- Track and report cross-sell impact on pipeline, bookings, conversion, attach rate, engagement and incremental revenue.
### AI-Enabled Lifecycle Marketing

- Implement AI-powered workflows, automation and personalization across lifecycle programs.
- Pilot and scale AI use cases in campaign build, segmentation, content creation, journey orchestration and testing.
- Apply predictive analytics and customer signals to personalize messaging, channel selection, product recommendations and cross-sell offers.
- Work with Global Analytics, Product and Marketing Operations to put propensity scores, next-best-action logic and automated insights into live journeys.
### Optimization

- Maintain lifecycle dashboards and reporting tied to engagement, adoption, retention, expansion and revenue.
- Run the test-and-learn roadmap across journey design, messaging, segmentation, channel mix, timing, personalization and offers.
- Analyze campaign and journey performance and act on opportunities to optimize and scale.
- Share lifecycle insights and recommendations with marketing, product, sales and customer success teams.
### What you’ll need to thrive (Requirements)

- 10+ years of experience in lifecycle marketing, customer marketing, growth marketing, CRM marketing, marketing automation or related roles.
- 2+ years of experience managing people or leading lifecycle, CRM or marketing automation programs.
- Hands-on experience running cross-sell, expansion, upsell or customer growth programs with measurable results.
- Strong technical skills in marketing automation, journey orchestration, segmentation, campaign operations and personalization.
- Advanced, hands-on proficiency in Marketo or a similar platform.
- Experience building complex automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic and dynamic content.

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Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Atoast%3A8259736 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.