# Senior Manager, Product Marketing at Toast > Remote · Canada · Manager · Other · open. Source: https://alderhq.app/jobs/greenhouse%3Atoast%3A8259734 (read 2026-11-13). ## Facts (observed) - Company: [Toast](https://alderhq.app/companies/toast) - Location text: Remote- Canada; Remote - Canada - Where it can be done from (inferred): Remote · Canada (evidence: "Location: Remote- Canada; Remote - Canada") - Posted: 2026-11-05 (8 days ago) - First seen by alder: 2026-11-05 · last verified: 2026-11-13 - Reposted: 0 times · edited: 0 times - Apply on the employer's site: https://careers.toasttab.com/jobs?gh_jid=8259734 ## Pay and sponsorship - Posted pay: $123k–$197k per year (from the listing's pay field) - Market band for similar posted roles (Canada, n 63): p25 $96k, median $138k, p75 $155k - H-1B filings at this company for similar roles, FY26: 1 ([US DOL OFLC LCA disclosure data](https://www.dol.gov/agencies/eta/foreign-labor/performance)) - Licensed UK sponsor: registered as "Toast (Mail Order) Limited" (checked 2026-11-09, [register](https://www.gov.uk/government/publications/register-of-licensed-sponsors-workers)) ## Description (the employer's text) Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve. We’re looking for a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs. This is a hands-on role responsible for developing core product marketing deliverables and driving execution across product launches, competitive strategy, sales enablement, and broader marketing initiatives. The ideal candidate is a strategic, detail-oriented, and execution-focused product marketer who can move seamlessly from shaping positioning and messaging to building launch plans, developing content, and equipping customer-facing teams. This role will partner closely with Product, Demand Generation, Sales, Customer Success, and other cross-functional teams to translate product strategy into customer value, adoption, pipeline, and revenue. ### A day in the life (Responsibilities) ### Own Product Positioning & Messaging - Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments. - Translate complex product capabilities into clear, differentiated messaging that communicates customer value and strengthens our market position. - Partner with Product and Marketing leadership on pricing, packaging, and go-to-market recommendations informed by customer needs, market insights, and business priorities. ### Drive Customer & Market Insights - Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy. - Partner with Product, Sales, Customer Success, and Analytics to gather feedback, identify adoption barriers, and translate insights into actionable recommendations for product, messaging, and marketing programs. ### Execute Product Launches & Go-to-Market Programs - Develop and execute go-to-market plans for product launches, feature releases, and strategic growth initiatives. - Build launch frameworks, messaging briefs, and supporting materials that drive awareness, acquisition, adoption, and expansion. - Partner closely with Demand Generation to translate product positioning into integrated campaigns and full-funnel programs that generate demand, accelerate pipeline, and support revenue goals. ### Drive Competitive Strategy & Sales Enablement - Develop competitive positioning, competitor insights, battlecards, talk tracks, objection handling, and other resources that help Sales and customer-facing teams - Build and maintain sales enablement materials that strengthen product understanding and communicate value throughout the customer journey. - Gather feedback from Sales, Product, and Demand Generation to continuously improve competitive intelligence, messaging, and enablement effectiveness. ### Develop Content & Cross-Functional Marketing Assets - Develop product marketing content and collateral that bring positioning to life across launches, demand generation campaigns, sales motions, and broader marketing initiatives. - Partner with Content, Creative, Demand Generation, and other Marketing teams to create compelling campaign assets, product narratives, and customer-facing materials. - Manage deliverables from brief through execution, ensuring messaging consistency, quality, and alignment with business priorities and timelines. ### What you’ll need to thrive (Requirements) - 10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline, with a track record of delivering successful product marketing programs. - Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth. --- Data: alder (https://alderhq.app). Cite https://alderhq.app/jobs/greenhouse%3Atoast%3A8259734 and the date you read it. Observed facts come from the employer's own listing; location reach, level, family and skills are inferences.