ABOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts

Tide is available for UK, German and French SMEs
Over 2 million members globally and rapidly growing
Over $300 million raised in funding
3,000 Tideans globally
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

ABOUT THE TEAM

The Marketing team at Tide works across multiple markets to drive member acquisition and growth. The team collaborates closely with Product, Engineering, SEO, Design, Legal and other business functions to deliver and optimise digital experiences across Tide's marketing websites.

ABOUT THE ROLE:

We are looking for a Senior Content Manager with expertise in Contentful CMS (or similar platforms like Drupal/WordPress) to manage website content operations across multiple geographies.

This is a hands-on role spanning CMS management, end-to-end website publishing, and continuous process improvement. You will work closely with Marketing, SEO, Legal, Product, Design and Engineering teams to deliver web experiences, drive CMS enhancements, support website migrations and localisation, and manage marketing technology integrations.

WHAT WE ARE LOOKING FOR

We’re hiring a Senior Website Content Manager to own how Tide’s website content is built, published and improved across markets. You’ll combine hands-on Contentful expertise with strong project management and stakeholder skills, running day-to-day publishing while making the CMS and workflows better over time.

Responsibilities

Own Tide’s Contentful CMS and the end-to-end publishing process across markets: intake, scoping, prioritisation, build, QA and go-live.
Build and maintain pages using existing content models, components and templates, translating Figma designs and business requirements into live pages.
Manage content structures, assets, references, environments and localisation workflows.
Run the request pipeline in Jira, balancing campaigns, product launches, SEO work, regulatory updates and BAU, and communicating timelines and dependencies clearly.
Act as the main CMS contact for Marketing, SEO, Product, Engineering, Design and Legal, and work with Product and Engineering on new capabilities, bugs and enhancements.
Manage localisation across the UK, India, Germany and France with internal teams and external partners, and support migrations, restructures and new market launches.
Implement on-page SEO (metadata, headings, internal links, redirects) and support martech integrations such as forms, geo-targeting, personalisation and A/B testing, troubleshooting with Engineering and Analytics.
Maintain quality and governance through regular audits, publishing checklists, QA standards and brand and accessibility compliance.
Improve the CMS: identify gaps in content models, components and workflows, build self-service capability, and shape the enhancement roadmap.
Create and maintain documentation, SOPs and training so stakeholders can work independently.
Mentor junior team members and manage agency or freelance support.

Requirements

5+ years managing web content or CMS platforms in a fast-paced, multi-market environment.
Hands-on enterprise CMS experience, ideally Contentful (content modelling, components, references, environments, localisation). WordPress or Drupal experience is also relevant.