About Think of Us

Think of Us (TOU) is transforming the child welfare system into one where young people and families can heal, develop, and thrive. We drive purpose-driven work aligned with meaningful systems change, powered by data and the insights of lived experience. Our focus is on prevention, keeping families strong before crisis, and on building kinship-first systems so children grow up with people they know and trust. Through bold collaborations with leaders and innovators across the public and private sectors — from Presidential Administrations to local providers — we identify leverage points and co-create solutions that re-architect child welfare for the future.

Here’s what this looks like:

Built the Lived Experience Engine into the largest dataset of its kind (51,000+ voices), powering AI tools and shaping reforms
Partnered with California to launch the Kinship Accelerator in 8 counties, backed by $150M and a budget increase from $317M → $896M
Drove a national kin-first shift: 39 states (plus 5 tribes) adopting kinship standards, unlocking $3B for families
Operate one of the largest direct resource networks, connecting 1,827 families to $28M+ in support

Our team members share a commitment to driving systems change through creative problem-solving, obsessive curiosity, and a love of quickly driving innovative, measurable, and impactful results.

Position Overview

Department: Technology & Innovation

Reports to: Executive Leadership

Direct Reports: N/A

Location: Hybrid; Washington, DC (min. 3 days in the office)

Category: Full Time/Exempt

This is the first dedicated product-management role for the ConnectMe platform, taking over day-to-day product ownership from Executive Leadership.

You will translate Think of Us’ organizational strategy, program goals, user needs, lived experience insights, and technical opportunities into a clear product strategy and roadmap. You will own decisions about what gets built, in what order, why it matters, and what the team will not pursue.

Your primary focus will be ConnectMe, a reimagining of our resource navigation warmline that connects young people and families involved with the child welfare system to the resources and support they need. As Think of Us identifies additional product opportunities, you will also help evaluate and shape emerging ideas without allowing every promising concept to become an immediate roadmap commitment.

We operate as a modern, AI-enabled product team. We define the outcomes we are trying to create, prototype and ship, measure performance in the real world, learn from users and operational evidence, and iterate.

This is not government contracting or build-to-spec work. Our users include Think of Us staff and the children, young people, families, and caregivers they serve. State partners help us deploy and operate our services, while Think of Us retains responsibility for the core product direction and roadmap.

The role requires the seniority to operate with significant autonomy in a lean, high-stakes environment, the technical fluency to make sound tradeoffs with engineers, and the judgment to recognize that not every organizational or operational problem should be solved through software..

How This Role Works with Leadership

Think of Us’ CEO plays an active role in shaping the organization’s strategy and innovation agenda, identifying new opportunities, and setting the ambition and risk appetite for major product investments.

The Product Lead is responsible for translating that strategic direction into a focused and executable product strategy. You will engage directly with ambitious and evolving executive ideas, clarify the underlying intent, test assumptions, and make clear recommendations about priority, scope, sequencing, tradeoffs, and risk.

You are not expected to passively implement executive ideas, and an idea raised by an executive does not automatically become a roadmap commitment. You are expected to challenge assumptions constructively, make the implications for users, capacity, technical complexity, and existing priorities visible, and recommend the best path forward.