Mr D, a division of the Takealot Group, is looking for a highly talented Senior Copywriter and Content Strategist to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!

Think you’ve been challenged before? Think again!

Scale: Show the millions of Mr D customers what you can do
Learn: We work with the best of the best, and then some.
Grow: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.

This position reports to the Head of Creative Studio

Purpose of the role :To craft compelling copy that resonates across a diverse brand ecosystem, including restaurants, groceries, retailers, and beyond .To collaborate with the design and marketing teams to deliver engaging campaigns, app content, digital experiences, and more. Play a vital role in shaping the tone of voice and communication style across channels, ensuring alignment with our brand identity and business objectives .To manage a small team of copywriters’ quality and accuracy of work.

Your responsibilities will include

1. Concept & Content Development

• Develop creative campaign concepts and write standout copy for various brand materials such as email, website, social media, advertising, in-app notifications, and blog content.

• Collaborate with designers, strategists, and marketing teams to bring campaigns and creative ideas to life.

2. Brand Tone & Voice

• Act as a voice champion for the brand, ensuring consistency in messaging and tone across verticals (food, groceries, retail, etc.).

• Work on evolving and adapting the brand voice to connect meaningfully with different audiences and platforms.

3. Strategic Storytelling

• Turn complex ideas into clear, impactful, and emotionally engaging narratives that drive customer conversion and retention.

• Help shape brand storytelling to reflect our mission and differentiate us from competitors.

4. Collaborative Ideation

• Partner closely with members of the Creative Studio such as designers, art directors, and motion teams to develop integrated campaigns.

• Support cross-functional teams including Product, Marketing, and Operations with copy needs that align with broader business goals.

5. Editorial Ownership

• Take ownership of written content for app CTAs, promotions,SEO-friendly digital content, advertising scripts, and long-form editorial.

• Proofread and refine copy to ensure clarity, grammatical accuracy, and creative excellence.

.Attributes required:

Ability to translate a creative concept into a clear content plan
Strategically driven with a sound understanding of brand and business growth.
Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio etc
Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
Detail oriented
Excellent proof-reader
Must be able to manage a team, a content calendar and an agency relationship.
Takes initiative and works well independently
Strong communication and time management skills
An enthusiasm for being a part of a fast-paced start-up environment
Blogging and ad agency experience advantageous
An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
Solid time-management skills

Qualifications ,Experience and Competencies

Bachelor’s degree or equivalent qualification in communications/copywriting/branding/marketing/brand strategy
Computer literacy essential
Creative track record with 5+ years industry experience with a through the line portfolio
Experience working at creative agency advantageous
Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous)
Proven work experience as a Senior Copywriter ,Product Copywriter or similar role
Portfolio of published articles